Note: The job is a remote job and is open to candidates in USA. MyFitnessPal provides tools, resources, and support to help users achieve their health goals. The CRM Operations Manager will strengthen the data foundation and operational processes behind lifecycle marketing programs, serving as a Braze expert and partnering with marketing, data, product, MarTech, and Ads teams to enable personalization, automation, troubleshooting, and campaign execution.
Responsibilities
- Serve as the team’s Braze expert, helping the organization use the platform effectively for segmentation, personalization, and experimentation
- Document CRM processes, naming conventions, and governance standards to maintain clean and reliable data across systems
- Act as the Lifecycle Marketing point of contact with Data Engineering and MarTech for troubleshooting, monitoring data pipelines, and validating new integrations
- Identify and implement automation opportunities that streamline workflows and reduce manual tasks
- Partner with Lifecycle Marketers, Data Engineering, and Product teams to improve data pipelines, attributes, and events powering personalization
- Manage segmentation, dynamic content, and automation logic in Braze to support targeted, behavior-based messaging
- Develop reusable templates and modular components that increase campaign speed, consistency, and scalability
- Develop and maintain a source of truth for what campaigns and canvases are currently running, what’s up next, and what has been stopped
- Help keep the team on track and on time for high priority deliverables
- Support the setup and QA of complex lifecycle campaigns and triggered journeys in Braze
- Conduct rendering and link testing, ensuring all messages meet creative, technical, and deliverability standards
- Assist with dynamic content and data-driven configurations for advanced campaigns
- Execute on Ads team campaigns across email and IAMs
Skills
- 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer product
- Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
- Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
- Working knowledge of SQL or comparable tools to validate data and support CRM operations
- Solid understanding of CRM data structures (events, attributes, subscription states, segmentation)
- Adoption of the latest AI tools in Braze and Claude to support efficiency and effectiveness of your work
- Excellent attention to detail, process discipline, and cross-functional communication skills
Benefits
- Healthcare
- Parental planning
- Mental health benefits
- Annual performance bonus
- A 401(k) plan and match
- Responsible time off
- Monthly wellness and technology allowances
- Opportunities to meet and connect with team members in person
- Teams meet as often as needed and all of MyFitnessPal gathers annually
- Flexible time-off policy with our Responsible Time Off benefit
- 2 volunteer days off per calendar year for each full-time teammate
- Mentorship program with the option to be matched with a teammate who can help scale skills and propel career growth
- Paid maternity and paternity leave
- Best-in-class comprehensive assistance for fertility-related matters
- Monthly Wellness Allowance, including dedicated mental health days
- Reward and recognition platform enabling peers to acknowledge and reward each other
- Access to MyFitnessPal Premium
- Virtual learning and development library
- Training opportunities
- A dedicated DEI Committee that fosters a diverse and inclusive workplace
- Medical, dental, and vision benefits
- Retirement savings program
- MyFitnessPal’s competitive employer match
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