Note: The job is a remote job and is open to candidates in USA. HubSpot is an AI-powered customer platform that provides software, integrations, and resources for businesses to connect marketing, sales, and service. The Senior Marketer, Demand Automation will own the Global English Pre-QL automation program, driving meeting and deal conversion through intent-based outreach, experimentation, and multi-channel automation. The role will build new automation programs, partner with sales teams, and use performance reporting to identify optimization opportunities.
Responsibilities
- Be responsible for end-to-end performance of an intent-based automation program — running a continuous experimentation agenda on messaging, timing, personalization, and signal triggers to drive meeting conversion and deal influence across hundreds of Growth Specialists globally
- Build and launch net-new automation programs, including signal-triggered sequences, multithreading experiments, and programmatic outbound plays
- Partner with sales teams to design and refine rep-facing sequences, assisting on rollout end-to-end from scoping through performance evaluation
- Own program reporting that surfaces insights, recommendations, flags risks, and identifies optimization opportunities proactively
Skills
- * Strong experience in marketing automation with measurable pipeline results
- * Experience designing and running growth-focused experiments
- * Comfort working with sales teams and translating rep feedback into automation strategy
- * Familiarity with AI-powered prospecting and personalization tools (Clay or similar)
- * Understanding of B2B SaaS sales processes and short-cycle demand generation
- * Experience owning large-scale outbound automation programs
- * Background working closely with SDR or inside sales teams
Benefits
- On-target commission for employees in eligible roles
- Annual bonus targets under HubSpot’s bonus plan for eligible roles
- Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
- Some roles may also be eligible for overtime pay
- Flexibility to work as a Remote employee or from the Office
Company Overview