Note: The job is a remote job and is open to candidates in USA. Altria is seeking a Senior Manager, Communications - Earned Media to shape proactive outreach, manage high-visibility issues, and serve as an official spokesperson. The role develops earned media strategies, counsels business partners, prepares executives for media engagements, manages crisis communications plans, and coordinates with agencies and credible third parties.
Responsibilities
- Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions
- Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria’s business, priorities, and perspectives
- Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events
- Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations
- Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching
- Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans
Skills
- Bachelor's degree in Communications, Journalism, Public Relations, Business, or a related field
- 10+ years of communications experience across media relations, public relations, journalism, public affairs, or corporate communications
- Strong knowledge of print, digital, and broadcast journalism
- Demonstrated experience developing earned media strategies, proactive outreach plans, and external communications materials
- Experience counseling business partners on sensitive, high-visibility, reputational, regulatory, or crisis-related issues
- Strong judgment, executive presence, relationship-building skills, and accuracy under pressure
- This position is not eligible for sponsorship
- Established reporter or media outlet relationships preferred
- Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred
Benefits
- Hybrid work model with in-person collaboration three days a week (Tuesday - Thursday) and remote work on Mondays and Fridays.
- 15 days of paid time off, 13 paid holidays, and 2 floating holiday days.
- A 37.5-hour workweek.
- Annual merit increases and performance bonus.
- 401(k) matching from day one.
- Deferred Profit Sharing, an annual company contribution in an amount equal to 13%–17% of your base salary.
- Student loan repayment assistance.
- Professional development stipends for attending a conference or gaining a new certification.
- Comprehensive medical, dental, and vision coverage for you and your family.
- Paid parental and bonding leave.
- Wellness programs supporting whole-person well-being.
- Paid volunteer days.
- A workplace where ideas are welcomed, growth is encouraged, and impact is real.
Company Overview