Note: The job is a remote job and is open to candidates in USA. LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. The Senior Manager of AI Search Analytics will define and lead measurement for traditional, search, and emerging agentic experiences, developing frameworks, metrics, and insights that guide strategic decisions. The role partners with Web Marketing, Product, Engineering, Data Science, and other cross-functional teams to evaluate performance and incremental impact.
Responsibilities
- Define the measurement framework and success metrics for AI Search, delivering measurement recommendations to drive business decisions, enabling the Web Marketing team to assess performance and drive optimization through a consistent and trusted measurement foundation
- Drive alignment on KPIs, measurement standards, and reporting practices to ensure consistent performance evaluation and decision-making across teams
- Lead the development of new measurement approaches for AI search, including attribution, frameworks, casual measurement methodologies, referral classification, traffic quality assessment and business impact modeling where traditional analytics approaches are insufficient
- Leverage AI and automation to accelerate insight generation and recommendation development, enabling faster, data-driven decisions while ensuring business context and human judgment remain central to interpretation
- Partner with the Measurement Strategy team, Data Ops, Web Marketers, Martech, Data Science, and Engineering teams to evaluate emerging measurement technologies and support their integration into the broader analytics ecosystem
- Collaborate with cross-functional teams to develop approaches for assessing the incremental impact of new experiences and features across agentic journeys, applying advanced methodologies including incrementality testing, causal inference, MMM, and web experimentation frameworks
Skills
- • BA/BS degree or equivalent work experience
- • 8+ years of experience in digital analytics, marketing science, or a related field
- • Experience measuring search, discovery, recommendation, conversational AI, or agentic user experiences
- • Experience leveraging AI and automation to enhance measurement, accelerate insight generation, and develop data-driven recommendations, while ensuring outputs are grounded in business context, analytical rigor, and sound judgment
- • Experience designing and interpreting incrementality tests, experimentation frameworks, causal inference methodologies, or media mix measurement models
- • Strong analytical and storytelling skills and able to turn complex data into clear, actionable recommendations
- • Experience with Adobe Analytics, Tableau or similar tools
- • Deep understanding of the digital and marketing measurement ecosystem, including incrementality, attribution, and media mix modeling
- • Proven ability to drive strategic clarity in ambiguous, fast-evolving environments
- • Excellent collaboration and communication skills, with demonstrated success influencing at various levels
- • A balance of strategic vision and executional excellence, able to deliver both direction and results
- • Experience with GitHub or similar tool for version control and script collaboration
- • Experience designing and applying advanced measurement methodologies
- • Strategic Thinking
- • Problem Solving
- • Cross-functional collaboration
- • Analysis and insights
Benefits
- Hybrid work arrangement, performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
- Annual performance bonus may be included in the total compensation package.
- Stock may be included in the total compensation package.
- Benefits may be included in the total compensation package.
- Other applicable incentive compensation plans may be included in the total compensation package.
Company Overview
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