Note: The job is a remote job and is open to candidates in USA. Unity is the world’s leading game engine, powering play for more than 3 billion consumers each month. The Senior GTM Operations Manager will build and deploy AI systems for marketing functions while managing hands-on marketing operations and lead operations execution.
Responsibilities
- Design, build, and deploy AI agents and automations for other marketing functions (CMM, Integrated Marketing, Social, and others), using Claude Code, Cowork, or similar agent-building tools
- Partner directly with stakeholders in those functions to scope problems, prototype quickly, and ship working agents end to end
- Execute hands-on marketing operations and lead lifecycle work: lead routing and scoring, campaign operations, data hygiene, and reporting
- Administer and optimize relevant tools in the GTM stack, which may include Eloqua, LeanData, Qualified, MadKudu, Zoominfo, SFDC and others
- Maintain deep working knowledge of our marketing automation platform (e.g., Eloqua) and Salesforce as they relate to lead and campaign objects
- Document processes and playbooks for both the agentic systems and standard MOPS/LOPS workflows so they're maintainable by others
- Partner with IT and Sales Operations on any Salesforce-level changes required to support marketing operations or agent workflows
Skills
- 4–7 years in Marketing Operations, Lead Operations, RevOps, or Marketing Technology
- Deep, hands-on expertise with at least one major marketing automation platform (e.g., Eloqua, Marketo, Pardot)
- Strong, hands-on Salesforce experience, particularly around lead/contact and campaign objects
- Demonstrated experience building and deploying AI agents or automations, ideally using Claude Code, Cowork, or a comparable agentic coding tool — with real, shipped examples
- Prior experience partnering directly with Campaign/CMM, Integrated Marketing, or Social teams
- Familiarity with LeanData, Qualified, MadKudu, Profound, ZoomInfo, or Clay
- Solid understanding of lead lifecycle management: scoring, routing, SLAs, and data quality/enrichment
- Experience operating in a build-fast, iterate-with-stakeholders mode rather than a strictly ticket-based IT model
Benefits
- Comprehensive health, life, and disability insurance
- Commute subsidy
- Employee stock ownership
- Competitive retirement/pension plans
- Generous vacation and personal days
- Support for new parents through leave and family-care programs
- Office food snacks
- Mental Health and Wellbeing programs and support
- Employee Resource Groups
- Global Employee Assistance Program
- Training and development programs
- Volunteering and donation matching program
Company Overview
Company H1B Sponsorship