Note: The job is a remote job and is open to candidates in USA. Teton is the proactive care platform for senior living, helping care teams detect health risks earlier and respond faster through sensor-based insights and software. The Senior Growth Manager will own and scale the company’s digital growth engine across email, website, and paid media, while building measurable marketing systems, running growth experiments, and improving pipeline performance.
Responsibilities
- Own Teton’s Digital Growth Engine
- Design and operate the systems that drive awareness and engagement across key digital channels including email, website, and paid media
- Develop a measurable growth model that connects marketing activity to pipeline and revenue outcomes
- Lead Email and Lifecycle Marketing
- Build and manage Teton’s email programs including newsletters, product announcements, campaign distribution, and lifecycle nurturing
- Segment audiences across operators, clinical leaders, and prospects to deliver relevant messaging at the right stage of the buyer journey
- Work closely with Sales to ensure email programs support outbound motions and re-engage high intent prospects
- Optimize Website Performance
- Own Teton’s website as a growth channel
- Improve conversion across key journeys such as product education, content engagement, and demo interest
- Work with design and product marketing to continuously improve messaging, landing pages, and conversion flows
- Run Paid Media and Demand Experiments
- Plan and execute paid media campaigns across channels such as LinkedIn and industry publications
- Translate campaigns and launches into paid programs that drive qualified traffic and measurable engagement
- Continuously test creative, targeting, and landing page performance to improve efficiency
- Build Marketing Infrastructure
- Partner with Sales Operations to ensure marketing systems are connected to CRM and reporting
- Maintain clean data, clear attribution, and strong visibility into performance across channels
- Create dashboards and reporting that allow the team to understand what is working and where to invest next
- Support Campaign Execution
- Collaborate with Product Marketing and Content on campaign launches, product announcements, and industry narratives
- Translate campaign strategy into practical distribution plans across email, website, and paid channels
Skills
- 6+ years of experience in growth marketing, demand generation, or digital marketing roles
- Strong experience managing email marketing, website optimization, and paid media
- Experience operating marketing platforms such as HubSpot, marketing automation tools, and analytics systems
- Demonstrated ability to design and run growth experiments across channels
- Strong analytical skills with experience measuring marketing performance and pipeline impact
- Ability to collaborate closely with Sales, Product, and Content teams
- Experience in healthcare, senior living, or regulated industries is a plus but not required
Company Overview