Note: The job is a remote job and is open to candidates in USA. WellBiz Brands, Inc. is a franchisor of health and wellness brands, including Drybar. They are seeking a Senior Director of Operations – Drybar to drive franchisee performance and operational excellence while leading a team of operational support professionals.
Responsibilities
- Drive franchisee engagement, operational consistency, and unit-level economic performance across the Drybar system
- Coach franchise owners on revenue growth, profitability, staffing, membership performance, and guest experience
- Lead and develop a team of Directors, Senior Managers, and Managers supporting the Drybar franchise network
- Establish accountability, coaching standards, and operational alignment across the team
- Oversee operational execution of brand initiatives, programs, and strategic priorities
- Partner cross-functionally with internal teams to support successful project management and rollout execution
- Build strong relationships with franchise owners through consistent communication, visibility, and partnership
- Lead operational meetings, webinars, business reviews, and franchisee engagement forums
- Analyze business performance metrics and KPIs to identify opportunities and operational risks
- Drive continuous improvement initiatives that support franchisee success and operational scalability
- Maintain regular travel and field visibility across the Drybar system
- Participate in leadership meetings, strategic initiatives, and special projects as assigned
Skills
- Bachelor's degree in Business, Operations, Management, or related field preferred
- 7+ years of franchise operations, multi-unit leadership, or field support experience
- 3+ years of experience leading and developing operational support teams
- Demonstrated experience coaching franchise owners or multi-unit operators on business performance and profitability
- Multi-unit operational leadership experience is strongly preferred
- Proven leadership, coaching, and mentoring experience
- Strong business and operational acumen with the ability to analyze performance metrics and identify opportunities for growth
- Excellent communication and presentation skills, both written and verbal
- The ability to prioritize, stay organized, and adapt quickly in a changing environment
- Confidence in navigating difficult conversations and influencing others toward action
- A collaborative, solutions-oriented mindset with high attention to detail
- The ability to remain calm and effective under pressure and tight deadlines
- Proficiency with Microsoft Office and general computer applications
- Willingness to travel frequently (approximately 25–35%), including occasional evenings and weekends
- Valid driver's license and ability to be insured on rental vehicles
- Ability to travel by car and air as needed
- Personal credit card for travel expenses (weekly reimbursement provided)
- Experience supporting beauty, wellness, retail, hospitality, or service-based franchise systems
Benefits
- Flexible time off and holiday schedule
- Medical, dental, vision, and life insurance
- Health Savings Account
- Flexible Spending Account
- 401K match
- Monthly allowance for spending at WellBiz Brands, Inc. owned brands
- Cell Phone reimbursement
- Free Employee Assistance Plan
- This position is eligible for an annual performance-based incentive bonus with a target opportunity of up to 20% of base salary, along with a comprehensive benefits package.
Company Overview