Note: The job is a remote job and is open to candidates in USA. Moore is a data-driven constituent experience management company serving purpose-driven organizations through integrated marketing, data, and fundraising experiences. The Senior Digital Media Planner will lead strategic planning, execution, optimization, reporting, and client management for cross-channel paid digital media campaigns focused on donor acquisition and revenue generation, while mentoring planners and supporting department leadership.
Responsibilities
- Work with internal (sister agencies and strategy team) and external clients to develop strategic plans and projections for existing and incoming clients
- Meet with clients on a regular basis to present results, discuss strategy and plan for future campaigns
- Effectively communicate with programmatic, search and social buyers to ensure campaigns are executed according to client parameters and approved strategy
- Plan digital campaigns–including research, strategy, analysis, and ongoing optimizations
- Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals
- Prepare and maintain media budgets and projections for internal teams and client
- Ensure timely and accurate delivery of multichannel plans and reports
- Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations
- Stay up to date on new technologies to help identify value-driven ideas for clients
- Continuously learn skills necessary for personal and team growth
- Support the leadership of the Media Planning department, providing leadership and mentorship to more junior members of the planning team
- Establish new and enhance existing processes to make them more efficient and socialize with broader team
- Participate in RFP responses by providing overview of strategies, cost and revenue projections, and by answering technical questions about media department capabilities
- Work with analytics team to develop optimal reporting solutions for paid digital media, including search, social, programmatic and others
- Provide leadership for internal teams and external media agencies or partners in order to identify opportunities that lead to an effective or efficient outcome
- Leads a team of planners and/or Jr. planners to execute the tasks required to deliver flawless digital campaigns for our clients
- Potential to include after hours engagement in Rapid Response situations
Skills
- 8+ years of experience developing and managing digital media campaigns, including at least two years of experience as a senior member of a digital team
- Bachelor's degree or equivalent; degree in marketing or communications preferred but not required
- Wide and deep understanding of programmatic media, search and paid social landscape, with ability to recommend appropriate tactics within each to generate donor file and revenue growth
- A proactive self-starter who works towards an efficient, highly productive, steadfast department that executes upon all inputs from other Moore Digital teams, other Moore companies and clients
- Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must
- Leadership and people management experience and proficiency; customer-service oriented attitude
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects
- Attention to detail and strong organizational skills
- Strong written and verbal communication skills
- Proficiency with Google Analytics, Google AdWords, Bing Ads, Facebook, and programmatic display platforms preferred
- Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS a plus
Benefits
- Innovation and professional growth are prioritized.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- Comprehensive healthcare
- Paid holidays
- Generous paid time off
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