Note: The job is a remote job and is open to candidates in USA. Bounteous is a premier end-to-end digital transformation consultancy dedicated to creating digital solutions for complex challenges. They are seeking a Senior Digital Data Analyst to support digital analytics across websites and digital experiences, ensuring data reliability and actionable insights for better business decisions.
Responsibilities
- Support digital analytics across websites and digital experiences, including reporting, ad hoc analysis, and measurement planning
- Partner with stakeholders to translate business questions into clear measurement approaches, reporting structures, and analytical frameworks
- Build, maintain, and improve dashboards, recurring reporting, KPI definitions, and insight-driven analyses
- Create, organize, and maintain analytics documentation in SharePoint, including measurement frameworks, KPI definitions, implementation notes, reporting logic, and process guidance
- Identify trends, performance drivers, risks, and opportunities, then turn findings into clear recommendations
- Serve as a strong practitioner in Adobe Analytics, including segmentation, calculated metrics, attribution, workspace analysis, and data interpretation
- Review data critically, investigate anomalies, reconcile discrepancies, and catch errors before work is shared
- Support day-to-day website tagging operations by helping define requirements, reviewing requests, validating implementation, and strengthening QA and governance processes
- Partner with cross-functional teams to ensure digital measurement is aligned with reporting, analysis, and optimization needs
- Support personalization and experimentation efforts with audience analysis, measurement planning, test readouts, and insight generation
- Help ensure testing and personalization decisions are grounded in a disciplined, data-driven approach
- Contribute to continuous improvement by identifying opportunities to automate repeatable work, improve workflows, and strengthen analytics practices
- Support evolving measurement needs tied to organic growth, content performance, and emerging AI-driven traffic sources
Skills
- 5+ years of experience in digital analytics, web analytics, marketing analytics, or a related field
- Deep hands-on experience with Adobe Analytics
- Strong experience in reporting, segmentation, analysis, and digital performance measurement
- Working knowledge of website tagging concepts, analytics QA, and data governance
- Experience supporting experimentation, personalization, or optimization initiatives
- Proven ability to solve problems independently and work effectively in ambiguous situations
- Strong written and verbal communication skills
- Familiarity with SEO measurement, content performance analysis, and digital growth strategies
- Experience in environments that are automating parts of the analytics workflow
- Exposure to measuring and interpreting emerging traffic patterns, including AI-driven traffic sources
- Experience evaluating or working with analytics tagging QA tools
- Power BI experience is preferred
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