Note: The job is a remote job and is open to candidates in USA. GeorgiaTEK Systems Inc. is seeking a Senior Digital Analytics Engineer / Digital Measurement Strategist to lead digital measurement governance, analytics implementation, and data quality initiatives for a large-scale eCommerce environment. This role will ensure that analytics and marketing technologies are implemented accurately and comply with privacy regulations, providing reliable business insights.
Responsibilities
- Define and drive enterprise digital measurement strategy, governance standards, and implementation best practices
- Collaborate with product, engineering, marketing, and business teams to establish measurement requirements and KPIs
- Maintain tracking documentation, event taxonomy, and implementation standards
- Design, implement, and manage Google Tag Manager (web and server-side) solutions
- Develop and govern scalable data layer architecture for analytics and marketing technologies
- Configure, test, and optimize GA4 tracking, marketing pixels, and server-side integrations
- Ensure compliance with GDPR, CCPA, CPRA, and other privacy regulations through consent management platforms
- Monitor tag performance, troubleshoot implementation issues, and continuously optimize tracking
- Conduct analytics audits to identify tracking gaps, duplication, and data quality issues
- Establish QA processes to ensure accurate and reliable analytics data
- Partner with engineering, QA, product, and analytics teams to validate tracking implementations
- Present measurement strategies, recommendations, and findings to both technical and business stakeholders
- Serve as the subject matter expert for digital measurement across cross-functional teams
Skills
- Extensive experience with Google Analytics 4 (GA4)
- Strong expertise in Google Tag Manager (GTM), including server-side tagging
- Experience designing and implementing data layer architectures
- Knowledge of consent management platforms such as OneTrust, TrustArc, or Klaro/Clari
- Strong understanding of JavaScript, browser technologies, and web analytics implementations
- Experience troubleshooting analytics and marketing technology solutions
- Solid understanding of privacy regulations including GDPR, CCPA, and CPRA
- Excellent communication, presentation, and stakeholder management skills
- Experience with BigQuery and Looker Studio
- Knowledge of Meta Conversion API (CAPI) and other server-side marketing integrations
- Experience supporting eCommerce analytics, experimentation, and A/B testing
- Understanding of attribution modeling and digital marketing measurement
- 8+ years of experience in digital analytics, web measurement, or marketing technology
- Experience working in enterprise-scale digital or eCommerce environments
- Proven ability to work cross-functionally with engineering, product, analytics, marketing, and business teams
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