Note: The job is a remote job and is open to candidates in USA. LaunchDarkly provides a software delivery platform that helps developers release, experiment on, and monitor software safely. The Senior Developer Advocate, Growth will convert high-intent signups into successful users through personalized technical outreach, educational content, sessions, and office hours, while designing AI-assisted workflows and feedback loops to scale activation and improve growth and product decisions.
Responsibilities
- **Activate high-intent signups:** own the strategy for follow-up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage, response commitments, and success metrics for every routed lead
- **Help first, always:** outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy; establish the principles and practices that make this motion genuinely valuable to developers
- **Build a public voice:** create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email; build a technical presence that creates trust and supports the broader activation strategy
- **Make the payoff obvious:** create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AgentControl; identify opportunities to improve the developer journey from signup through deeper adoption
- **Multiply yourself with AI:** design and build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; measure their impact, iterate on what works, and establish where AI can scale the developer experience without sacrificing quality
- **Feed the loop:** own the feedback loop on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can make better targeting, scoring, onboarding, and product decisions; turn those insights into experiments and recommendations
Skills
- A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration
- Genuine empathy for developers: you're motivated by helping someone solve a real problem
- Curiosity about how a business engine works: funnels, activation, conversion; you want to design something, measure the results, and improve it
- Fluent with AI tools: you already build your own workflows and can show them to us
- Strong communication across formats: writing, video, and live sessions
- Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape the strategy, operating model, and measures of success
- Demonstrated ability to influence cross-functional partners and turn developer insights into changes in strategy, product, or process
- Typically requires a minimum of 8 years of related experience
- Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase
- An existing audience or content track record (YouTube, LinkedIn, blog) with developer audience
- Experience working with intent signals, lead scoring, or product analytics
- Breadth across languages and frameworks, and comfort working across many SDKs
- Experience building a new developer program, activation motion, or operating model from the ground up
Benefits
- Restricted Stock Units (RSUs)
- Health insurance
- Vision insurance
- Dental insurance
- Mental health benefits
Company Overview
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