Note: The job is a remote job and is open to candidates in USA. CPAP.com is looking for an Analyst & CRO Specialist to serve as their core data analyst, focusing on reporting, analytics, and data infrastructure. The role involves building dashboards, managing CRO testing, and providing insights to enhance business performance.
Responsibilities
- Serve as the company's primary data analyst, owning reporting across e-commerce, marketing, product, and operations
- Build and maintain dashboards; define and standardize metrics so stakeholders across the company are working from the same numbers
- Own our data pipelines and modeling in BigQuery; understand how data flows in and structure it so it's usable
- Be the point person for ad hoc data requests and deeper analysis across departments
- Monitor key business metrics and proactively flag trends or anomalies, not just report on request
- Own the CRO testing roadmap: identify opportunities, prioritize by impact, and run A/B and multivariate tests end to end
- Analyze site funnel, checkout, and PDP performance to find friction points and drop-off
- Partner with dev and design teams to scope, build, and QA test variants
- Report on test results with clear recommendations — win, lose, or inconclusive
- Maintain a testing log and knowledge base so learnings compound over time
Skills
- 4+ years in a data analyst, analytics, or BI role, ideally with e-commerce exposure
- Strong SQL skills and real experience with data pipelines and data modeling
- Direct experience with Google BigQuery
- Comfort owning reporting infrastructure end to end — not just pulling numbers, but deciding how they should be structured and presented
- Experience using AI tools (Claude, ChatGPT, MCP-based workflows) to accelerate analysis and reporting a plus
- Experience with A/B testing platforms (Intelligems and/or Shoplift)
- Experience with Shopify strongly preferred
- Ability to write a clear test hypothesis and know when a result is actually significant
- Excellent written and verbal communication — you'll be presenting findings to non-technical stakeholders across the company
- Experience with SourceMedium or similar attribution/reporting platforms
- Experience with PostHog or similar product analytics tools
- Experience in DTC health, wellness, or medical device e-commerce
- Familiarity with subscription or bundle purchase flows
- Basic HTML/CSS for reviewing or lightly editing test variants
Company Overview