Note: The job is a remote job and is open to candidates in USA. Highwire is a strategic marketing communications agency serving ambitious companies and established brands across technology, healthcare, financial services, energy, and other industries. The Senior Copywriter/Content Marketing role develops social media content, campaigns, brand concepts, and long-form copy for primarily B2B technology clients, while managing content calendars, collaborating with clients and account teams, and optimizing performance against KPIs.
Responsibilities
- Develop and execute creative social media content, campaigns, and copy across various platforms (LinkedIn, Twitter, Instagram, TikTok, etc.)
- Work closely with clients to understand their needs, adapt quickly to changing priorities, and pivot strategies to align with shifting business goals
- Manage content calendars and social media channels for multiple clients, ensuring high-quality execution and on-time delivery
- Collaborate with account teams to develop and refine content that meets client objectives, often on tight timelines
- Write copy that resonates with diverse audiences, tailoring tone and messaging for B2B technology clients as well as consumer-facing brands
- Execute paid and organic social media strategies, optimizing content to boost brand awareness, engagement, and conversions
- Track performance metrics, analyze data, and adjust strategies to improve results and meet KPIs, working hand-in-hand with digital strategy leadership
- Stay flexible and open to experimenting with new ideas, platforms, and tools to meet the evolving needs of our clients
- Write effective copy for new business pitches, including manifestos, rationale, and/or product descriptions
Skills
- With approximately 3–4 years of experience, the Content Creator & Copywriter helps shape compelling brand voices, contribute to social strategies, and strengthen the digital presence of a diverse portfolio of client brands while continuing to grow within an integrated, creative agency environment
- 5+ years of client-facing experience in social media content creation, with a strong ability to manage multiple accounts in a fast-paced environment
- Experience working on B2B technology clients, with required experience managing Healthcare, Professional Services, and Consumer clients, and a deep understanding of how to engage audiences in these sectors
- Excellent social media copywriting skills, with the ability to quickly adjust tone and style across different brands and platforms
- Proven ability to work under tight deadlines and shift priorities, handling multiple client requests with flexibility and efficiency
- Familiarity with social media management tools (Sprout Social, Hootsuite, Buffer, etc.) and current digital trends
- A proactive approach to learning and experimenting, always seeking new ways to enhance social media effectiveness for clients
- *Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.*
- Experience managing social media for senior executives or thought leaders
- Strong understanding of influencer marketing and activation
- Passion for quickly learning new platforms, tools, and digital marketing techniques
Benefits
- Competitive benefits package with medical, dental, and vision coverage
- 401(k) matching
- Generous paid time off
- Additional perks designed to support your overall well-being and growth
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
- Fully remote work options
- Hybrid schedule, with three in-office days per week, for candidates within commuting distance of the New York, NY or San Francisco, CA offices
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