Note: The job is a remote job and is open to candidates in USA. The American Society of Travel Advisors (ASTA) is a national trade association that advocates for the travel advisor community. ASTA is seeking a Senior Coordinator, Digital Marketing to create digital and print graphics, manage social media and email marketing, develop multimedia content, and support website and communications initiatives.
Responsibilities
- Design creative assets supporting ASTA events, advocacy initiatives, educational programs, membership campaigns and consumer-facing initiatives
- Create graphics, animations and multimedia assets for social media, email marketing, websites, presentations, advertising campaigns and member communications
- Create and edit short-form video content for social media, events, promotional campaigns and member communications using tools such as Canva, Premiere Pro, CapCut or similar video editing tools
- Maintain visual consistency and brand standards across ASTA marketing materials and campaigns
- Manage multiple creative projects simultaneously while meeting deadlines and maintaining high design standards
- In partnership with the Director of Marketing, manage ASTA's social media accounts on Facebook, Instagram, LinkedIn and YouTube, with a focus on posting timely and quality content, increasing engagement and growing more followers
- Develop engaging, on-board content including copy, graphics and short-form video to support marketing, advocacy, and public relations initiatives
- Design and support email marketing campaigns from concept through deployment
- Support integrated marketing campaigns across email, social media, web and digital advertising channels
- Write and publish articles, member features, and industry updates for ASTA.org
- Support content management efforts to ensure accuracy and consistency
- Support public relations efforts, media outreach and organizational communications
Skills
- Bachelor's degree required in Graphic Design, Marketing, Communications, or a related field
- Advanced proficiency in Canva is required; experience with Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro, is preferred
- Demonstrated graphic design experience through professional, freelance, internship, volunteer or academic work
- Portfolio submission is required and should showcase digital design work across multiple formats
- Strong understanding of design principles including layout, typography, branding, visual storytelling, and functionality
- Experience creating graphics and other multimedia content for social media platforms is required
- Experience designing infographics, charts, or data visualizations is a plus
- Familiarity with AI-powered creative tools such as Canva AI, Adobe Firefly, ChatGPT, or similar platforms is a plus
- Strong writing, copy editing, and communication skills
- Excellent organizational skills with the ability to manage multiple projects, priorities and deadlines while maintaining attention to detail
- Strong interpersonal skills and the ability to collaborate effectively across teams
- Self-starter with a collaborative mindset and eagerness to learn
- Passion for the travel industry and supporting the travel advisor community
- Advanced proficiency in Canva is required; experience with Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro, is preferred
- Experience creating and editing short-form video content is strongly preferred
Benefits
- Hybrid / Remote Work Options: Washington, DC, Maryland, or Virginia (Hybrid - 3 days per week in the office); Florida, Utah, Illinois, Georgia, North Carolina, California, Arizona, Indianapolis, Iowa, Kentucky, or Ohio (Remote)
- Company-subsidized medical, dental, and vision
- Company-paid life insurance and short- and long-term disability coverage
- Paid time off (vacation, comp leave, and holidays)
- 401(k) plan with employer 6% match
Company Overview