Note: The job is a remote job and is open to candidates in USA. Umbrella Digital is seeking a Senior Associate, Operations & Data Solutions to support the VP of Data Solutions in managing data activation and measurement work. The role involves hands-on work with client data, building attribution pipelines, and collaborating with both clients and engineering teams to ensure effective data solutions.
Responsibilities
- Support the VP of Data Solutions across the administration, implementation, and management of technologies—both proprietary and third-party—that enable high-level execution of the agency’s client services
- Work with clients as an industry subject matter expert, supporting both the sales and account management teams where needed
- Collaborate with the ad operations team across both strategic and day-to-day logistical needs
- Support the VP of Data Solutions in refining and enhancing internal documentation across the tools and processes in this domain
- Collaborate with the engineering team by helping identify areas where development could improve efficiency or unlock new capabilities, aiding in scope definition for specific software components, and assisting with bug and issue troubleshooting
- Ingesting, normalizing, and hashing client-provided CRM files, loading them into our identity-resolution and data-management platforms, and building custom and lookalike audiences—validating match rates and diagnosing drop-off before activation
- Building and maintaining our deterministic attribution pipeline: connecting CRM records (resolved through identity keys such as hashed emails or LiveRamp/RampID) to campaign delivery and conversion data, validating match quality, and producing the attribution reporting clients use to measure performance
- Implementing and maintaining measurement infrastructure in Google Tag Manager—configuring tags, triggers, and dataLayer variables, deploying conversion and audience tags, and QA-ing that events fire and populate correctly across client properties
- Supporting integrations between client point-of-sale and CRM systems and our ad operations and measurement stack—mapping transaction and lead data, diagnosing discrepancies, and confirming that data flows accurately end to end
- Investigating and resolving data-quality issues across the pipeline—reconciling mismatched datasets, tracing why numbers don’t line up, and documenting root causes—rather than escalating them unexamined
- Translating business and client requirements into precise, well-scoped engineering requests—defining inputs, outputs, and edge cases—and tracking them from submission through delivery and QA
- Serving as a technical point of contact for clients on data activation, attribution, and measurement, explaining methodology and advising on how to structure their data for better outcomes
- Managing daily task queues alongside Account Managers and Ad Operators, prioritizing across lead-generation workflows, campaign tagging, and custom measurement solutions
Skills
- 3–7 years in ad operations, marketing analytics, martech/adtech implementation, or a similarly technical, data-heavy role—ideally in an agency or client-facing environment
- Working knowledge of measurement and tagging tools such as Google Tag Manager and GA4, including tags, triggers, and dataLayer concepts
- Hands-on familiarity with DMP/DSP or programmatic advertising platforms
- A solid grasp of identity resolution, audience activation, and attribution fundamentals (deterministic matching, hashed PII, CRM onboarding), including experience with LiveRamp/RampID or a comparable identity-resolution platform
- Experience supporting POS or CRM system integrations
- Experience with Looker Studio or a comparable BI and reporting tool
- A demonstrated ability to reason through data problems from first principles—diagnosing why datasets won't reconcile, why a match rate dropped, or why a conversion isn't attributing
- Precise, structured communication—you can write a clear engineering ticket, explain a methodology to a client, and document a process well enough that someone else can follow it
- Strong organizational skills and the ability to manage multiple priorities, task queues, and stakeholders at once
- Proficiency writing SQL to query, join, and validate data—the ability to answer your own data questions, and check someone else's, without waiting on engineering
- Experience working with data in BigQuery or a comparable cloud data warehouse
Benefits
- A collaborative and empowering work environment where your contributions are highly valued.
- Opportunities for learning and growth, with exposure to multiple departments and senior leaders.
- Clear career progression, including potential promotion with increased responsibilities and salary after one year.
- Flexible, fully remote work.
- Comprehensive benefits package, including medical, dental, and vision insurance, with 50% of costs covered by Umbrella Digital.
- Annual bonus equivalent to 10% of your salary after one year of service.
- 401(k) with company matching, 14 days of PTO, and parental leave.
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