Note: The job is a remote job and is open to candidates in USA. Dentsu is an advertising and media services company. The Senior Associate, Marketing Effectiveness role supports data operations, media analytics, reporting, and pipeline management by ensuring data quality and integrity. The position coordinates attribution and marketing mix modeling inputs, prepares insights, maintains taxonomy standards, and supports workflow improvements.
Responsibilities
- Gather and prepare data for recurring attribution solution on a weekly basisand quarterly MMM inputs, coordinating with media and strategy teams
- Weekly, monthly and quarterly insights reporting on a channel and tactic level
- Populate and QA weekly reports, ensuring accuracy and consistency across deliverables
- Provide data compilation and visualization for client deliverables
- QA and maintain taxonomy standards across media channels to ensure consistency and accuracy of reporting
- Maintain high standards of data accuracy and integrity across all deliverables
- Collaborate with onshore analytics and media teams to ensure timely and accurate delivery of reporting and insights
- Proactively flag data anomalies, pipeline issues, or reporting gaps
- Support process documentation and contribute to workflow improvements
Skills
- Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
- 1+ years of experience in analytics, data operations, or media reporting
- Hands-on exposureto SQL
- Knowledge of digital media platforms (e.g., CM360, TTD, DSP/partner data)
- Strong data QA skills, with the ability to identify discrepancies across sources
- Excellent attention to detail, time management, and problem-solving abilities
- Familiarity with Tableau; ability to make minor modifications a plus
- Strong communication skills; client-facing exposure is a plus
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Remote work arrangements for employees who live outside a commutable range of a hub office, depending on the role and business needs
- Flexible work combining in-person collaboration with remote work
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