Note: The job is a remote job and is open to candidates in USA. Dentsu International Americas, LLC is hiring a Senior Associate, Customer Lifecycle Marketing for its Merkle agency. The role develops and manages first-party-data-driven, omnichannel campaign strategies across channels such as email, SMS, direct mail, and push notifications, while translating data and technology into client marketing recommendations and measurable business impact.
Responsibilities
- Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data
- Be a subject matter expert and be able to translate new technology - focused on areas of messaging and CRM - into new marketing ideas for the client
- Show an understanding of differences in marketing to customers in different industries and environments
- Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking
- Write campaign briefs to hand off to creative and execution teams
- Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics), and partner agencies to understand the feasibility of cross-channel recommendations/ plans
- Identify main data points and measurements to show the impact of our approach and strategy on our client's business
Skills
- To be successful in this role you need to have a deep passion for finding solutions, and an understanding of how businesses, brands and customers interact, with an advanced understanding of the always evolving role that data and technology play in this relationship
- You know how to identify business growth opportunities and develop recommendations to help group client relationships
- Bachelor's Degree required
- 4+ years' experience in data-driven marketing – specifically CRM/ email / direct mail / SMS / push
- Hands-on skills using data and research to guide decisions
- Experience with client-facing communication (writing and presentations)
- Experience translating data analysis into applicable marketing recommendations and presentations
- Prior experience incorporating internal and external feedback on an iterative basis
- Experience using business knowledge to identify new business and marketing opportunities
- Experience working on several projects simultaneously that are delivered on time, as well as networking and the ability work with a diverse team
- Comfort and experience working within a matrixed organization in roles with a wide degree of latitude
- Proficiency in excel maintaining complex spreadsheets and research tools is advantageous
- Proficiency in PowerPoint (advantageous)
- Salesforce Marketing Cloud or Braze experience (advantageous)
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Remote work for employees who live outside a commutable range, depending on the role and business needs
- For employees who live within a commutable distance of a hub office: work from the office three days per week (two days per week for employees based in Los Angeles)
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