Note: The job is a remote job and is open to candidates in USA. Point is a company focused on making homeownership more valuable and accessible by helping homeowners access their wealth and achieve financial flexibility. The Senior Analyst, Marketing Analytics will support measurement and reporting across paid media channels, own digital marketing measurement tooling, build and maintain dashboards, write SQL queries and dbt models, and analyze campaign performance and experimentation.
Responsibilities
- Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generating insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation
- Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media
- SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve
- Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise
- Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics
- Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting
Skills
- 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services
- Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must
- Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool
- Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC
- Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch
- Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus
- Self-directed: comfortable picking up a project and moving it forward with minimal guidance
- Comfortable using AI tools as part of your day-to-day workflow
- This is a remote position. However, candidates must reside in one of Point's states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI
Benefits
- Comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
- Unlimited paid time off and 10 company holidays.
- Fully remote work and an in-person environment at the downtown Palo Alto, CA HQ.
- Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends.
- In states without PFL, up to 8 weeks of paid parental leave.
- 4 weeks of fully paid transition time, during which employees may work 2–3 days per week while receiving full base pay.
- Meaningful equity.
- 401K retirement plans for employees.
- Guaranteed life insurance and short- and long-term disability coverage.
- Monthly stipends for internet, mobile plans, and wellness perks.
- One-time home office reimbursement.
- Company-provided equipment including a MacBook and monitor.
Company Overview
Company H1B Sponsorship