Note: The job is a remote job and is open to candidates in USA. Dentsu International Americas, LLC is seeking a Senior Analyst in Marketing Analytics to join their audience targeting team. The role focuses on transforming complex data into actionable insights to drive client performance targets and requires a blend of technical expertise and business acumen.
Responsibilities
- Develop and execute a comprehensive audience strategy for growth marketing
- Identify and evaluate new audience acquisition opportunities across paid and owned channels
- Establish testing frameworks to assess channel performance and optimize conversions
- Source and compile data from multiple repositories, ensuring data quality and consistency
- Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes
- Monitor, maintain, and troubleshoot existing ETL flows
- Conduct comprehensive and replicable analyses to extract insights from data
- Visualize data to tell a compelling story and make insights clear to any audience
- Present insights internally to peers and departmental partners
- Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices
- Collaborate with multiple cross-functional teams to understand business questions and provide data-driven solutions
- Help prepare presentations for stakeholders, ensuring clarity and effectiveness in communication
- Clearly explain findings and technical insights to non-technical audiences
Skills
- 3+ years of industry experience in analytics
- Advanced SQL proficiency—ability to independently query and transform data from complex, multi-source environments
- Familiarity with data visualization tools such as Excel, Tableau, or Power BI
- Experience using GitHub or similar version control platforms
- Proven experience with cross-functional collaboration
- Strong analytical and data interpretation skills
- Ability to effectively visualize and present data to diverse groups
- A team-oriented mindset with a highly collaborative spirit
- Proven ability to manage multiple assignments and projects simultaneously
- Excellent verbal and written communication skills
- Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Company Overview