Note: The job is a remote job and is open to candidates in USA. Asurion is seeking a Senior Analyst, Digital Analytics to support digital growth initiatives within its marketing organization and B2B2C sales model. The role provides reporting, exploratory analysis, measurement planning, attribution analysis, and data-driven recommendations across digital marketing, partner initiatives, and customer channels.
Responsibilities
- Responsible for standard and ad-hoc reporting on performance of our digital marketing, organic, email, web properties and voice/chat channels
- Support ad-hoc and exploratory analyses of key partner initiatives, tests, and emerging growth opportunities, helping to identify opportunities and provide data-driven recommendations
- Produce succinct reports highlighting results and key insights of digital programs using a combination of business intelligence tools (e.g., Power BI) and Excel
- Help define KPIs and develop requirements for measurement planning, tagging, sourcing digital data across platforms, including web analytics, DSPs, websites/apps, etc
- Help evolve measurement and attribution approach, triangulating performance across client platform data and internal data sources
- Collaborate with cross-functional teams and partner teams to ensure we can define and effectively measure customer and business success to effect positive change
- Stay up to date with AI technology, effectively leveraging LLMs, automation, and alerting to improve productivity and enhance insights generation
Skills
- 2-4 years of professional experience in (digital) data analysis, marketing analytics, and digital funnel measurement
- Strong problem-solving and decision-making abilities with excellent attention to detail
- Strong technical fluency in analytics tools and methods, primarily SQL, and experience with Python, R, or similar analytical tools
- BA/BS in data analytics, information systems, internet technologies, marketing, business, or a related field preferred; relevant data/analytics certifications and/or equivalent hands-on experience will also be considered
- Experience working with Amazon data through platforms such as Amazon Ads or Amazon Seller Central strongly preferred
- Experience measuring digital funnel, cross channel attribution, and initiative performance via web analytics platforms (Google/Adobe Analytics), digital A/B testing experience preferred
- Experience working with subscription model performance analytics preferred
- Experience working with customer segmentation or audience data is a plus
Benefits
- Remote work arrangement available for this role
Company Overview
Company H1B Sponsorship