Note: The job is a remote job and is open to candidates in USA. HubSpot is an AI-powered customer platform that provides software, integrations, and resources for marketing, sales, and service. The Senior AEO Growth Marketer will define and execute growth strategies for HubSpot’s AI connector portfolio, develop answer engine optimization campaigns, and improve visibility across AI platforms. The role also owns measurement, activation, and onboarding programs while partnering with product, engineering, marketing, and partnerships teams.
Responsibilities
- Own the GTM strategy for HubSpot's AI connector portfolio – ChatGPT, Gemini, and future connectors
- Execute AEO marketing campaigns that encompass content creation, owned media, partnerships, paid ads, affiliate marketing, and more
- Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines
- Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new go-to-market initiatives
- Monitor competitor activity, platform changes, and AI ecosystem trends to identify new growth opportunities
- Establish measurement frameworks for AI-native acquisition channels
- Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot
Skills
- 5+ years of experience in growth marketing, SEO, AEO, marketplace optimization, or related acquisition-focused marketing roles
- Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems
- Strong understanding of AI Search
- Proven experience building and executing growth campaigns that drive measurable customer acquisition, activation, or revenue outcomes
- Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans
- Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams
- Comfortable operating in fast-moving, ambiguous environments with evolving priorities
- Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools
- Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models
- Experience with product-led growth (PLG) motions tied to organic acquisition channels
- Experience running AI discoverability, entity optimization, or structured content experiments
Benefits
- On-target commission for employees in eligible roles
- Annual bonus targets under HubSpot’s bonus plan for eligible roles
- Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
- Some roles may also be eligible for overtime pay
- Flexibility to work remotely or from the office
Company Overview