Note: The job is a remote job and is open to candidates in USA. Lago is hiring a Sales Development Representative to support early-stage sales for digital marketing services through outbound prospecting, lead qualification, follow-up, and meeting booking. The role manages CRM records and pipeline activity, schedules qualified meetings, and supports smoother handoffs to the sales team.
Responsibilities
- Identify, create, and nurture outbound leads across relevant channels
- Engage prospects to understand their needs, level of interest, and potential fit
- Prioritize qualified opportunities based on agreed criteria
- Maintain accurate lead statuses, activity history, and qualification notes in the CRM
- Conduct outreach through email, LinkedIn, and other approved channels
- Maintain consistent outreach activity and follow-up cadences
- Re-engage warm, inactive, and dormant prospects
- Personalize messaging based on prospect context and business needs
- Schedule qualified meetings for the sales team
- Confirm meeting details and provide relevant prospect background
- Ensure a smooth handoff to sales representatives responsible for closing
- Track lead-to-meeting conversion and identify opportunities to improve results
- Keep CRM records organized, accurate, and up to date
- Track outreach, engagement, follow-ups, and meeting outcomes
- Support pipeline reporting and communicate progress, blockers, and trends
- Follow established sales processes while proactively recommending improvements
Skills
- 2–5 years of experience in sales development, outbound sales, or a closely related sales role
- B2B sales experience, particularly with marketing agencies or digital services
- Demonstrated experience qualifying leads and booking meetings
- Strong written and verbal English communication skills (C1)
- Ability to sustain consistent outreach and follow-up activity
- Familiarity with CRM and sales workflow tools such as HubSpot or similar platforms
- Strong organization, time management, and interpersonal skills
- Ability to work independently with minimal supervision
- Experience serving attorneys, pool builders, home service businesses, or similar markets
- Familiarity with outbound sequencing and prospecting tools
- Hands-on LinkedIn prospecting experience
- Experience supporting US-based sales teams
- Understanding of sales funnels, pipeline stages, and conversion metrics
Benefits
- Remote work—work from anywhere.
- Growth opportunities—the chance to shape your role and grow with the company.
- Innovative culture—join a team passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
Company Overview