Note: The job is a remote job and is open to candidates in USA. HowGood is an independent research company and SaaS platform focused on food product sustainability. The Sales Development Representative opens conversations with food and CPG companies and qualifies first meetings for Account Executives, while helping establish the SDR team's playbook and convert SupplierConnect participants into sales conversations.
Responsibilities
- Prospect into food and beverage brands, CPG manufacturers, retailers, foodservice operators, and ingredient suppliers
- Cold call, email, and message sustainability, R&D, procurement, and commercial leaders every day, with outreach creative enough to stand out from the other vendors in their inbox
- Work the suppliers who submit data through SupplierConnect: research each account, find the right buyer, and start a sales conversation
- Spot buying signals, such as new climate commitments, Scope 3 reporting deadlines, retailer data requests, and new sustainability hires
- Qualify every meeting against agreed criteria before it reaches an AE's calendar, and hand it off with clear notes
- Use AI tools to research accounts, personalize outreach, and keep the CRM accurate daily
- Test messaging by segment, track what converts, and share results with the sales team each week
Skills
- A prior prospecting role (SDR or BDR) and a prior quota-carrying role, ideally at a B2B SaaS or data company
- A track record you can show with numbers: meetings booked, quota attainment, pipeline sourced
- A creative streak
- No fear of the phone
- Hands-on experience with prospecting and AI tools, such as Apollo, Clay, Amplemarket, or AI research assistants
- Experience selling into food, CPG, retail, or supply chain companies
- Familiarity with sustainability topics such as carbon accounting, Scope 3 emissions or ESG reporting
- Experience selling to enterprise accounts with several stakeholders
- A second language for prospects in Europe. Preference for German, French, Spanish, and Italian
Benefits
- For US employees (benefits vary by country): Medical, dental and vision insurance
- For US employees (benefits vary by country): Disability insurance
- For US employees (benefits vary by country): Flexible paid time off
- For US employees (benefits vary by country): Three months of paid parental leave
- For US employees (benefits vary by country): Time off to volunteer
- For US employees (benefits vary by country): Support for continued education
- Remote work option
Company Overview