Note: The job is a remote job and is open to candidates in USA. AllWork is a workforce management and payments platform for companies managing flexible, contingent, and project-based workforces. The Revenue Operations Manager will build and manage the systems, data, automation, and workflows powering the company’s go-to-market engine, with a major focus on outbound pipeline generation. The role partners with Marketing and Sales to improve targeting, campaign execution, attribution, reporting, and revenue growth.
Responsibilities
- Own the architecture and day-to-day administration of HubSpot, including lifecycle stages, properties, workflows, lead scoring, routing, pipelines, attribution, integrations, and reporting
- Make sure our CRM is structured around how AllWork sells—not how a generic HubSpot template thinks we sell
- Maintain clean, reliable account, contact, lead, and opportunity data
- Identify gaps, duplicate processes, unnecessary tools, and opportunities for automation
- Build and manage integrations between HubSpot and the rest of our GTM stack
- Establish clear processes and documentation so our systems remain scalable as we grow
- Build, launch, manage, and optimize outbound campaigns designed to generate qualified discovery meetings for the Sales team
- Operate an outbound infrastructure capable of delivering thousands of targeted emails per day while maintaining strong data quality, deliverability, and sender reputation
- Use Clay to build highly targeted account and contact lists, enrich data, identify buying signals, and create scalable personalization workflows
- Develop campaigns around specific industries, personas, pain points, competitive displacement opportunities, intent signals, events, and other GTM triggers
- Work with Marketing and Sales leadership to determine campaign strategy, targeting, messaging, offers, and calls to action
- Build automated workflows connecting Clay, HubSpot, outbound platforms, enrichment providers, intent data, and AI tools
- Ensure every outbound response and qualified prospect is properly routed, tracked, and followed up on in HubSpot
- Own and expand our use of Clay for account research, enrichment, segmentation, list building, personalization, and signal-based prospecting
- Build enrichment waterfalls and automated workflows that improve the quality and completeness of our prospect data
- Develop systems for identifying companies that fit AllWork's ICP based on company attributes, workforce characteristics, hiring activity, intent signals, technology usage, growth signals, and other relevant data
- Identify the right decision-makers and buying committees within target accounts
- Experiment with new data sources, signals, AI models, and enrichment providers to improve targeting
- Build repeatable audience-generation workflows so successful campaigns can quickly scale from hundreds to thousands of prospects
- Feed engagement and campaign results back into our targeting models so our outbound strategy gets smarter over time
- Build clear attribution and funnel reporting across campaigns, webinars, events, paid media, outbound, organic traffic, and other programs
- Establish consistent definitions for leads, MQLs, SQLs, opportunities, pipeline, and other key funnel stages
- Track conversion rates throughout the funnel and identify where prospects are getting stuck
- Help us understand which channels, campaigns, industries, personas, and accounts are creating revenue
- Partner with Marketing on lead scoring, account scoring, segmentation, ABM, and campaign measurement
- Turn GTM data into recommendations and not just dashboards
Skills
- • 2-3+ years of experience in Revenue Operations, Marketing Operations, Sales Operations, GTM Systems, or a similar role
- • Deep, hands-on HubSpot experience; not just using HubSpot, but building workflows, lifecycle architecture, scoring models, integrations, pipelines, automation, and reporting
- • Experience with Clay , including enrichment, account research, list building, waterfall enrichment, signals, and automated GTM workflows
- • Hands-on experience building and operating high-volume B2B outbound email campaigns , ideally involving thousands of daily sends across multiple domains and inboxes
- • Experience managing cold email infrastructure and deliverability , including domains, inboxes, sending limits, warm-up, bounce management, suppression, and sender reputation
- • Significant experience using AI models and LLMs within real business or GTM workflows
- • Experience connecting multiple GTM platforms and maintaining reliable data flows between them
- • Strong understanding of B2B demand generation, outbound prospecting, lead management, pipeline management, and attribution
- • Strong analytical skills and the ability to turn messy data into clear recommendations
- • An experimentation mindset - you like testing ideas, measuring what happened, and improving from there
- • The ability to work independently and make recommendations rather than waiting for someone to tell you exactly what to build
- • Strong communication skills and the ability to work across Marketing, Sales, Customer Success, Finance, and leadership
- This is a remote U.S.-based position , with occasional travel to our office in Edison, New Jersey , as well as potential company meetings and industry events
- Preference for someone based in the tri-state area
Benefits
- Medical
- Dental
- Vision
- PTO
- Volunteer days
- Bonus
Company Overview