Note: The job is a remote job and is open to candidates in USA. Sign In App is hiring a GTM Analyst to analyze marketing funnel and go-to-market performance and turn data into actionable insights. The role partners with Marketing, Revenue Operations, Sales, and Finance to improve conversion, pipeline generation, customer acquisition cost, and marketing ROI.
Responsibilities
- Own reporting and analytics across the full marketing funnel, from lead generation through to pipeline, bookings, and ARR
- Analyze funnel performance and pipeline quality, including conversion rates, deal size, velocity, and ARR contribution across SMB, Mid-Market, and Enterprise segments
- Measure marketing-sourced and influenced pipeline by channel, campaign, geography, and product, and recommend where to increase, reduce, or redirect spend
- Build reporting on CAC, LTV, CAC payback, marketing ROI, and sales and marketing efficiency
- Create dashboards, forecasts, and leading indicators that give executives clear visibility into funnel performance and future ARR
- Partner with Revenue Operations and Finance on consistent definitions, data integrity, attribution methodology, budgeting, and ROI analysis
Skills
- A sharp analytical mind and genuine commercial curiosity
- A drive to dig into the "why" behind the numbers, not just report what happened
- The ability to spot inconsistencies and ask good questions of the data
- Confidence turning funnel and pipeline metrics into clear takeaways for Marketing and Sales
- A proactive approach, bringing recommendations forward rather than waiting to be asked
- 3 to 5+ years' experience in marketing analytics, revenue analytics, BI, RevOps, or a similar analytical role
- Strong understanding of SaaS funnel metrics, including MQL, SQL, opportunity conversion, pipeline, ARR, CAC, LTV, and CAC payback
- Advanced Excel or Google Sheets skills and experience working with large datasets, with a sharp eye for inconsistencies and data quality
- Ability to translate complex data into concise, commercial insights and present them confidently to senior leadership
- Experience specifically with marketing attribution modelling and campaign-level analysis
- Experience with cohort and customer segmentation analysis
- Prior exposure to GTM segmentation models (Transactional/SMB, Mid-Market, Enterprise)
- Experience partnering directly with Finance on budgeting or ROI evaluation
- A track record of proactively bringing recommendations forward rather than only responding to requests
Benefits
- Hybrid, with 3 days per week in the office for St. Petersburg-based employees
- Denver-based employees have access to a local office hub
- Employees in other locations work fully remotely
Company Overview