Note: The job is a remote job and is open to candidates in USA. 360training is an online training and certifications company that helps individuals and organizations achieve their professional goals. The Retention Marketing Manager will lead customer retention strategy and performance across the customer lifecycle, manage channel owners and retention initiatives, and partner with cross-functional teams to improve customer experience, reduce churn, and drive renewals and win-backs.
Responsibilities
- Manage retention performance across the customer lifecycle, including engagement, renewal, and win-back
- Manage and develop channel owners across email, social, direct mail, and reputation
- Set priorities and ensure work is aligned to business impact, not just activity
- Review plans, improve decision-making, and raise the quality of execution across the team
- Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues
- Represent retention marketing in cross-functional initiatives, including acquisition integrations
- Use data and testing to improve performance and inform decisions
- Communicate performance, risks, and recommendations clearly to leadership
Skills
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
- 5+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role
- Strong understanding of customer lifecycle marketing, segmentation, and personalization
- Proven experience leading and developing high-performing marketing teams
- Experience working with email marketing platforms and customer data
- Strong analytical skills with the ability to translate data into clear insights and actions
- Excellent communication and stakeholder management skills
- Ability to operate effectively in a fast-paced, evolving environment
Benefits
- Performance-based rewards
- Comprehensive benefits
- Remote position
- Competitive salary and annual bonus
- Flexible time off and company-recognized holidays
- 401k pension plan with company match contributions
- Short-term and long-term disability
- Life insurance, including basic, voluntary, and AD&D
- Healthcare coverage including medical, dental, vision, and MDLive
- Flexible spending and health savings accounts (HSA)
- Employee Assistance Program (EAP)
Company Overview