Note: The job is a remote job and is open to candidates in USA. VISIT FLORIDA is the state’s official tourism marketing organization, promoting Florida as a global vacation destination. The Research Analyst will evaluate tourism industry performance by analyzing visitor behavior, market trends, and research data, while developing reports, surveys, presentations, and visualizations to support marketing strategy and leadership decisions.
Responsibilities
- Conduct analysis of primary and secondary research data to identify trends and key indicators. Gather and evaluate data from third-party sources provide recommendations to leadership
- Contribute to quarterly estimates of domestic and international visitors by analyzing travel behavior. Prepare technical reports, briefing books, and presentations that translate complex data into clear insights
- Design, develop, and manage surveys and focus groups, presenting methodology recommendations to leadership for approval
- Build and maintain data visualizations to communicate findings effectively to internal and external stakeholders
- Manage and track research contracts with outside vendors, ensuring all deliverables meet contract terms. Document all processes for recurring projects and maintain data in appropriate systems
- Support internal staff with research requests regarding visitor estimates and economic impact. Participate in meetings to resolve problems and stay current on new industry developments
Skills
- Bachelor's degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field
- 2+ years of experience in a data research or analytical role
- Ability to design survey questionnaires, analyze results in SPSS, and turn findings into actionable insights
- Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload, meet deadlines, and manage multiple projects
- Ability to communicate research findings to non-technical audiences
- Intermediate skill with Microsoft Excel, including the use of complex formulas
- Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint
- Direct experience working for a Destination Marketing Organization (DMO) or a research firm serving the tourism industry
- Experience utilizing SmartSheets
- Familiarity working with CRM databases, specifically Salesforce
- Advanced proficiency in Microsoft Excel and PowerPoint
Benefits
- Remote work option within Florida, though candidates located in the corporate office in Tallahassee, FL are highly preferred
- Medical, dental, vision coverage
- 401(k) plan with a generous employer match
- Paid time off, including vacation, company holidays, and volunteer hours
- Professional development and tuition reimbursement
Company Overview