Note: The job is a remote job and is open to candidates in USA. Marrina Decisions is seeking a Lifecycle Marketing Manager to manage global industry marketing campaigns and customer engagement and communication for its Company for Startups Program. The role partners with outside agencies and internal stakeholders to develop paid media, email marketing, event marketing, and sales enablement campaigns, while using data-driven insights to enhance marketing strategy.
Responsibilities
- Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics
- Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs
- Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy
Skills
- Bachelor's degree or equivalent practical experience
- At least 5+ years of event management experience
- Excellent written and presentation skills
- Customer Marketing via Marketo or similar tools
- Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies
- Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data
- Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
- Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion
- At least 6+ years of work experience
- 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries
- 2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience
- Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience
- Must be able to work in a fast-paced environment matrix organization
- Must have worked in Startup
- Must have program and project management skills
- Must be self-motivated, passionate about Marketing and Demand Generation
- Must be a team player who enjoys learning and growing
- Has B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role
- Experience in Marketo and Salesforce.com is preferred
Benefits
- This role may also be eligible for performance bonuses
- A comprehensive benefits package
- Remote role
Company Overview
Company H1B Sponsorship