Note: The job is a remote job and is open to candidates in USA. Wachsman is a global communications and strategy consultancy advising leaders and companies across emerging industries, including fintech, digital payments, and technology. The Public Relations Account Director will provide strategic PR counsel, oversee impactful campaigns, manage client communications and media relationships, lead crisis communications, and coach account teams.
Responsibilities
- Translate client business needs into PR action with compelling messaging and strategies that excite and invigorate clients
- Guide the creation, editing, and standards of client press materials, messaging, and strategic plans
- Provide strategic counsel to ambitious, challenging, and technical clients
- Oversee the planning and successful execution of highly impactful PR campaigns
- Provide counsel and strategy for branding and reputation management; embrace and understand the principles of global media relations
- Direct crisis communications response for clients
- Demonstrate commitment to industry, agency, and clients by mastering industry knowledge and understanding clients’ businesses
- Develop and maintain relationships with influential media to secure and grow coverage. Be an escalation point for high-stakes, high-value media opportunities and editor-level interactions on behalf of clients
- Conduct meetings with clients and new business
- Lead productive internal training and external client strategy workshops, including messaging and narrative development sessions and media training
- Provide expert counsel and coaching to teammates on every facet of the PR profession
- Inspire ambition and enthusiasm from colleagues; take pride in facilitating others’ professional development
- Empower client account teams to sustain a high pace of work while maintaining the highest standards of work product and client experience
- Support the Directors and wider leadership team in the growth of the business
Skills
- Candidates must be based in or near Manhattan and be able to attend in-person meetings at short notice
- 7-9 years of recent PR agency experience conducting media relations
- Exceptional written and verbal communication skills
- Demonstrated ability to think strategically and to identify opportunities for clients
- Excellent knowledge of the media landscape
- Ability to communicate clearly and transfer complex information in a concise and clear form
- Ability to prioritize and plan effectively
- Strong attention to detail
- Accomplished workshop facilitator
- Demonstrated ability to lead teams successfully
- Excellent interpersonal/soft skills
- Motivated to excel in a fast-paced environment
- Ability to maintain a high level of social, organizational, and professional standards in job-related activities
- Knowledge of fintech and/or financial services sectors preferred
- Crisis communications experience preferred
Benefits
- This role will initially be remote
- A hybrid work environment
Company Overview
Company H1B Sponsorship