Note: The job is a remote job and is open to candidates in USA. Hightouch is an Agentic Marketing Platform powered by a composable customer data platform that helps marketing teams leverage data and AI to grow their businesses. The Product Marketing Manager, Competitive Intelligence will build and own the competitive intelligence program, provide real-time market insight and sales enablement, inform product and roadmap decisions, and shape positioning and campaigns. The role partners closely with Product Marketing, Sales, and Product Management to strengthen Hightouch's market position.
Responsibilities
- Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
- Run point on cross-functional launches and campaigns across marketing, sales, and product
- Conduct user research to identify gaps in the market for our product to fill
- Create, maintain, and improve website messaging, customer case studies, and sales enablement materials
- Help internal teams and product evangelists craft messaging and sequences that align with customer value
- Externally evangelize Hightouch at field events, customer engagements, and webinars
Skills
- 4-6 years in competitive intelligence, product marketing, or market research, ideally in B2B SaaS
- Strong primary and secondary research skills (win/loss interviews, analyst reports, public filings, review sites, pricing pages); ability to synthesize messy, conflicting signals into a clear point of view; comfortable building and maintaining structured frameworks (battlecards, comparison matrices, positioning maps)
- Proven track record of producing content that sales and marketing actually use — battlecards, competitive decks, objection handling guides
- Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
- Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
- Cross-functional fluency: has worked closely with sales (win/loss, deal support), product (roadmap and positioning input), and marketing (messaging, launches); understands sales cycles well enough to know what reps need in the moment, not just what's "interesting."
- Domain fit: familiarity with data infrastructure, CDPs, MarTech, or adjacent technical B2B markets
- High ownership: flags competitive shifts before sales asks, not just after losing a deal; comfortable being the first person to build this function rather than inheriting an existing playbook
- Built or owned a CI program (not just contributed to one) at a prior company; experience in a high-growth or fast-moving market where competitors and positioning shift often
- Experience in the CDP, martech, data infrastructure, adtech, AI, or lifecycle marketing ecosystem
- Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats
Benefits
- Location-independent work in accordance with Hightouch's remote-first policy
- Meaningful equity compensation in the form of ISO options
- Early exercise of ISO options
- A 10-year post-termination exercise window for ISO options
Company Overview