Note: The job is a remote job and is open to candidates in USA. PulsePoint is a technology company that uses real-world data and real-time optimization to improve advertising campaign performance and health decision-making. The Product Marketing Manager will drive adoption and retention of programmatic and analytics products by leading product positioning, go-to-market strategy, launches, sales enablement, customer experience, and competitive intelligence for healthcare-focused customers.
Responsibilities
- Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
- Independently own multiple concurrent product and feature launches end-to-end — from Alpha through Beta — developing messaging, launch assets, and serving as presenter and coordinator of product training
- Build and deliver sales enablement kits, arming our GTM team with compelling collateral that communicates PulsePoint's value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
- Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
- Leverage data-driven insights and competitive research to help inform the sales and product team
- Operate with minimal oversight, escalating only when necessary, while maintaining a consistent release cadence
Skills
- * You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes
- * You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging
- * You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers
- * You are comfortable working cross-functionally across product, sales, and marketing teams
- * You've operated in a lean or start-up environment where you owned outcomes end-to-end and didn't need close direction to hit day-to-day deadlines
- * You can juggle multiple concurrent launches at once from start to completion
- * Minimum 5 years of proven, hands-on product marketing experience — specifically within ad tech or programmatic technology (not adjacent industries)
- * Demonstrated experience at high-growth organizations, where you owned execution end-to-end with little guidance
- * Deep, working fluency in programmatic technologies and strategies — able to speak to it credibly, not just familiar with the concepts
- * AI fluency — uses AI tools (e.g., Claude, ChatGPT) as a core part of the daily workflow, synthesizing research (call notes, competitive intel, etc.) into structured insights
- * Building repeatable prompts or lightweight workflows for recurring tasks (launch checklists, competitive battlecards, release notes) so the same work doesn't get redone from scratch each time
- * A track record you can point to of shipping 1-2 product/feature releases per month
- * Professional experience in B2B enterprise-level technology
- * Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion, and competitive intel
- * Ability to translate and condense highly technical product offerings into language for a variety of audiences
- * Willingness and ability to work East Coast business hours, regardless of your location
- * Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus
- * Experience in health or media strongly preferred
Benefits
- Comprehensive healthcare with medical, dental, and vision options
- 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuting subsidy and commuter benefits
- A referral bonus program — we love hiring referrals here at PulsePoint
Company Overview