Note: The job is a remote job and is open to candidates in USA. isolved is an employee experience leader providing people-first Human Capital Management technology. The Product Marketing Manager develops differentiated positioning, messaging, content, sales enablement, and go-to-market plans to increase awareness, demand, and adoption of isolved solutions. The role collaborates with product management, sales, marketing, marketplace partners, and customer success teams to support launches and integrated campaigns.
Responsibilities
- Develop and promote compelling, differentiated positioning and messaging for internal and external communications around products, services, and marketplace partners
- Lead the organization in the creation of effective and measurable tools and materials in support of solution demand and adoption
- Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process
- Empower our direct sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets
- Collaborate side-by-side with product management and marketplace partner managers as a key stakeholder to our overall product organization
- Present our strategy to internal and external audiences of all types and constantly look for opportunities to promote isolved from stage to social
- Support our marketing team from subject matter expertise and GTM definition to ideal customer profile and buyer personas, and from content provision to speaking engagements
Skills
- Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience
- • Bachelor's degree in marketing, or requisite work experience
- • At least four years proven experience in product marketing, partner marketing, product management, sales/pre-sales or consulting roles or combination thereof
- • Solid understanding of subscription based B2B software and services
- • Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
- • Ability to work independently and be a team player
- • Strong written and visual presentation skills
- • Exceptional communication and interpersonal skills
- • Superior attention to detail with the ability to multi-task in a fast-paced environment
- • Effective organizational and prioritization skills
- • Self-motivated and performance driven with deep analytical skills and a data-driven mind-set
- • Comprehensive knowledge of Microsoft 365
- • A desire to work hard, make a difference and have fun doing it!
- Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds
- Yes, up to 15% domestic travel may be required
- Employee must be legally authorized to work in the United States
Company Overview