Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media and digital marketing solutions company serving national and local audiences and businesses. The Product Manager will lead strategy, execution, optimization, and innovation across the Display and Paid Ads portfolio, partnering with cross-functional teams to improve advertiser performance, monetize inventory, and drive business growth.
Responsibilities
- Own and execute a significant portion of the Display and Paid Ads product roadmap
- Identify market opportunities, customer needs, and platform changes that should inform roadmap investments across the programmatic landscape
- Define product strategy for programmatic bidding, O&O display inventory monetization, automation, measurement, and advertiser-facing capabilities
- Evaluate emerging trends in programmatic display, AI, and digital advertising to identify opportunities for product innovation and inventory packaging
- Lead initiatives from discovery through launch and ongoing optimization
- Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans
- Partner directly with Engineering and Data Science to deliver scalable product solutions
- Balance customer value, business impact, and technical complexity when making prioritization decisions
- Own key business metrics including revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability across assigned products
- Drive innovation across programmatic bidding strategies, yield optimization, automation, and display asset recommendations
- Translate emerging AdTech, SSP/DSP capabilities, and industry innovations into differentiated product experiences
- Define measurement frameworks and success metrics to evaluate product effectiveness and campaign viewability
- Use data and experimentation to inform product investments and improve advertiser performance
- Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new display capabilities
- Build alignment across stakeholders and influence decisions without direct authority
- Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams
Skills
- 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products
- 3+ years of experience in digital advertising with a specific focus on Display and Programmatic advertising
- Deep understanding of the programmatic landscape, including bidding strategies, yield optimization, viewability, attribution, conversion tracking, and AI-driven campaign management
- Experience partnering directly with engineering teams to deliver products from concept through launch
- Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans
- Strong analytical and data-driven decision-making skills
- Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams
- Excellent written, verbal, and stakeholder communication skills
- Applicants must be authorized to work in the applicable location
- Experience with programmatic exchanges, SSPs/DSPs, campaign optimization, and automation is strongly preferred
- Experience with ad serving platforms (e.g., Google Ad Manager, Equativ, Xandr) and inventory packaging strategies
- Experience optimizing Owned & Operated (O&O) inventory and working with creative display formats
- Experience building AI-powered, automation, optimization, recommendation, or workflow-based products
- Experience working with Data Science teams, experimentation frameworks, or machine learning concepts
- Familiarity with SQL, analytics platforms, or data-driven product development
- Experience serving SMB advertisers at scale
- Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments
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