Note: The job is a remote job and is open to candidates in USA. RAW Nutrition is a rapidly growing sports nutrition company focused on premium, clean-ingredient products and performance-driven innovation. The Product Line Manager will own the strategy, development, storytelling, launch execution, portfolio performance, and margin management of the RAW Creatine portfolio while leading cross-functional initiatives.
Responsibilities
- Translate category strategy into a focused, long-term product roadmap that prioritizes growth, margin, and consumer relevance
- Define clear target consumer segments and use cases for innovation, grounding new product development in unmet needs, performance benefits, and commercial opportunity
- Help lead product ideation and concept generation, translating consumer insight, brand strategy, and business objectives into viable innovation pipelines
- Actively monitor market trends, competitive launches, and consumer behavior to identify whitespace opportunities, portfolio gaps, and emerging marketing shifts
- Build sharp, consumer-facing product stories that clearly articulate functional benefits and product benefits to cut through crowded creatine shelves
- Partner with the GM to design and execute go-to-market strategies for new product launches, ensuring speed, alignment, and commercial readiness
- Evaluate and size business opportunities to prioritize innovation and renovation launches based on revenue potential, margin accretion, and strategic fit
- Set channel priorities by consumer segment, ensuring the right flavors, pack configurations, ingredient mix, pricing, and messaging are deployed across channels to maximize velocity and profitability
- Continuously track and report on portfolio performance using market and internal data, flagging issues early and translating insight into corrective action
- Help build promotional calendars and develop channel-specific plans that balance brand impact, velocity, and margin
- Work cross-functionally with Innovation, Finance, Ops, Commercial and Supply Chain to improve CM1, and drive contribution margin growth
- Actively manage portfolio complexity by identifying underperforming or redundant SKUs and leading rationalization efforts to improve focus, efficiency, and profitability
- Improve category and product line margins by shaping assortments toward margin-accretive SKUs and disciplined pricing, trade, and mix decisions
- Serve as the project management backbone for creatine product line, driving timelines, decision-making, and accountability across teams
Skills
- 5+ years of experience in product management, brand management, or category management within CPG or high-velocity consumer brands
- Proven strength in project management, with a track record of delivering complex initiatives on time and at pace
- Strong commercial instincts with the ability to connect consumer insight to P&L impact
- Experience supporting or leading multi-channel product launches
- Comfortable operating in fast-moving, ambiguous environments where priorities evolve quickly
- Operates with a growth mindset: tests, learns, iterates quickly, and uses wins and failures to drive better personal and commercial outcomes
- Highly analytical; cuts through noise, pressure-tests assumptions, and turns insight into decisive action
- Experience in sports nutrition, creatine, snacks, functional nutrition, or performance-driven categories
Benefits
- Annual bonus potential tied to employee performance.
- Comprehensive medical, dental, and vision benefits, plus savings plans.
- 401(k) savings plan featuring a company match.
- Flex PTO plan, sick time, and paid holidays.
- Monthly stipend to spend on our products and gear.
- Access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL.
- Discounts on our family of brands.
- Remote work arrangement.
Company Overview