Note: The job is a remote job and is open to candidates in USA. Sift is an AI-powered fraud platform that uses machine learning, user identity, and a large data network to help global businesses secure digital trust and grow safely. The Product & Fraud Enablement Content Manager will translate complex product capabilities and fraud-industry expertise into educational content, role-based learning, enablement assets, launch materials, and knowledge-transfer sessions for go-to-market teams. This senior individual-contributor role will also maintain content accuracy, support customer self-service, and measure enablement effectiveness.
Responsibilities
- Translate product documentation into educational content: Partner with Product Management and Engineering to understand new and existing features, models, and platform capabilities in technical depth, then translate that detail into clear, accurate content for Sales, CS, Solutions, and Support — written so both technical and non-technical audiences can use it confidently
- Ground every asset in fraud expertise: Partner with Trust and Safety Architects (“TASA”) to build and apply fraud-industry knowledge — fraud typologies, attacker tactics, prevention strategies, and industry trends — so content explains not just what a feature does, but what fraud problem it addresses and why that matters to a customer
- Connect features to value: For every capability, articulate the chain from feature → technical capability → business outcome, so GTM teams can speak to value and ROI, not just functionality
- Build role-based learning content: Create structured content and learning paths for internal personas (AEs, SEs, CSMs, Solutions Consultants, Support) covering product mechanics, fraud context, and value narrative — organized so each persona gets the right depth for their role
- Community Building: Create and adapt content for customer-facing self-service and self-support. Work with a web team to expand Sifters Community site and knowledge base
- Develop core enablement assets: Produce the recurring library of content GTM teams pull into deals and customer conversations: technical explainers, feature briefs, FAQs, objection-handling guides, and talk tracks
- Support launch readiness: Partner with Product Marketing and Product on a repeatable launch motion — feature briefs, technical FAQs, and talk tracks delivered alongside major releases so GTM teams are ready on day one
- Facilitate knowledge-transfer sessions: Run live and recorded sessions — product deep dives, fraud-landscape briefings, new release walkthroughs — to reinforce written content and give GTM teams a chance to ask questions directly
- Keep content current and accurate: Establish a regular review cadence with SMEs in Product, Engineering, and Fraud Strategy so the content library keeps pace as the product and threat landscape evolve
- Measure what's working: Track engagement and usage of enablement content and tie it to downstream signals like ramp time, content adoption, and deal support, reporting out to Customer Experience and GTM leadership
Skills
- 8+ years of experience in technical content, product marketing, or sales/CS enablement at a B2B SaaS company, ideally one with a technical or risk-related product
- Genuine interest in or background in fraud prevention, risk, payments, identity, or trust & safety — familiarity with fraud industry problems and concepts is a strong plus
- Demonstrated ability to learn complex technical/product detail quickly and translate it into clear, audience-appropriate content — not just summarize documentation but explain why it matters
- Strong writing skills with a portfolio of technical or sales-enablement content (explainers, one-pagers, FAQs, talk tracks, or similar)
- Comfortable partnering directly with Product Marketing, Product Management and Engineering to extract, validate, and simplify technical detail
- Experience facilitating training sessions or workshops for internal teams
- A self-starter who thrives in ambiguity, builds relationships easily across Product, CX, Sales, and Support, and moves fluidly between research and hands-on content creation
- Experience publishing to an LMS or content platform (e.g., Absorb) is helpful but not a requirement
Company Overview