Note: The job is a remote job and is open to candidates in USA. CrowdStrike is a global cybersecurity company focused on stopping breaches with an AI-native security platform. The Principal, Product Marketing - Cloud Security will shape positioning, messaging, and go-to-market strategy for Falcon Cloud Security and lead cross-functional initiatives to drive market leadership, adoption, and growth.
Responsibilities
- GTM strategy – Define and drive the go-to-market strategy for Falcon Cloud Security, prioritizing the market opportunities, use cases and motions that accelerate growth and competitive wins
- Positioning and messaging – Define differentiated positioning and narratives for CrowdStrike’s end-to-end cloud security and CNAPP offering, spanning proactive risk reduction and prevention through real-time detection and response
- Category and competitive strategy – Shape CrowdStrike’s point of view on the cloud security market and translate competitive, customer and adversary insight into clear differentiation and strategic direction
- CSP partnerships – Shape joint GTM strategy with AWS, Microsoft Azure and Google Cloud, including co-sell, marketplace, solution positioning and strategic partner narratives
- Analyst Relations – Partner with Analyst Relations and Product leadership to shape market perception, influence category narratives and strengthen CrowdStrike’s position in strategic analyst evaluations
- Vertical GTM – Define how CrowdStrike’s cloud security value proposition translates into priority industries and use cases, partnering with Industry Marketing and Sales to build differentiated vertical motions
- Field and customer strategy – Equip the field to win with clear competitive narratives and engage directly with strategic customers and prospects to refine positioning and GTM priorities
- Market leadership – Build thought leadership that strengthens CrowdStrike’s authority in cloud security and advances our point of view with customers, analysts and the broader market
- Cross-functional leadership – Drive alignment across Product, Engineering, Sales, Marketing, AR, Competitive Intelligence, Industry Marketing and Partners to execute against the cloud security strategy
Skills
- 12-15+ years of product marketing, product management or related experience in enterprise cybersecurity, including significant experience in cloud security
- Deep understanding of cloud security, including CNAPP, CWPP, CSPM, CDR, Kubernetes/container security and cloud-native security operations
- Strong understanding of AWS, Microsoft Azure and/or Google Cloud, modern cloud architectures, DevOps and cloud-native application development
- Demonstrated ability to create differentiated positioning and compelling narratives for complex technical products
- Proven track record leading strategic go-to-market initiatives and major product launches
- Experience working with CSPs, technology alliances and/or cloud marketplaces
- Experience partnering with Analyst Relations and engaging industry analysts on strategic evaluations and market research
- Strong competitive instincts and ability to translate technical differentiation into clear customer value
- Exceptional written, verbal and presentation skills with the ability to influence technical practitioners, CISOs, sellers, analysts, partners and executives
- Strong business acumen and demonstrated ability to influence senior stakeholders and lead complex cross-functional initiatives
- Ability to thrive in a fast-paced environment, navigate ambiguity and independently drive high-impact initiatives
- Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes
Benefits
- Equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Eligibility for bonuses
- Equity grants
- Health insurance
- 401k
- Paid time off
Company Overview