Note: The job is a remote job and is open to candidates in USA. G2 is a software marketplace and source of software data and insights. The company is seeking a Principal Product Manager to lead product strategy across its full Content portfolio, connecting customer objectives and G2 evidence to content creation, rights, distribution, measurement, and activation. The role will build AI-enabled content systems, improve existing products and customer relationships, and drive trusted commercial outcomes.
Responsibilities
- Own the product strategy and roadmap for the full G2 Content portfolio, not only net-new AI products
- Define how the current Content portfolio and future capabilities fit together into a coherent customer experience
- Translate customer and market demand into clear product bets, sequenced roadmaps, and evidence-based portfolio decisions
- Partner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation
- Build the product system that turns G2 evidence and customer objectives into high-quality, reusable content across formats and channels
- Apply AI to research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement where it creates real leverage
- Create structured content, metadata, provenance, rights, and workflow capabilities that make the output reusable and trustworthy
- Design the human-control layer for strategy, taste, claim substantiation, brand safety, and material approvals
- Connect content creation, distribution, activation, and measurement into a coherent customer experience
- Use customer and performance signals to improve future product, content, and channel decisions
- Run focused discovery and testing to validate customer value before scaling new capabilities
- Make measurement clear enough for customers and internal teams to understand what worked and what should happen next
- Protect editorial independence: customers may sponsor, commission, distribute, and activate content, but they cannot buy conclusions, rankings, or favorable independent coverage
- Set clear decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams - preserving editorial independence and accountable product ownership
- Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams on the end-to-end experience
- Define and track a focused set of product, customer, business, and trust metrics
- Communicate product tradeoffs, investment needs, evidence, and progress clearly to senior stakeholders
Skills
- 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products
- Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products
- Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls
- Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes
- Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams
- Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing
- Excellent communication, customer judgment, and cross-functional influence in ambiguous environments
- Experience with B2B media, content marketing platforms, ad tech, creator tools, or owned-media products
- Experience commercializing proprietary data, research, audience, or customer-voice products
- Experience with content operations, measurement, rights and provenance, or AI-assisted production workflows
Benefits
- People-led employee resource groups (ERGs) that celebrate and highlight the diverse identities of the global team
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