Note: The job is a remote job and is open to candidates in USA. Adobe empowers people and businesses to create and deliver personalized customer experiences through innovative, AI-powered platforms and tools. The Principal Product Manager will define and develop an AI-native marketing partner for small businesses, leading products from early discovery through launch, adoption, and iteration. The role involves customer research, product strategy, prototyping, experimentation, cross-functional collaboration, and designing agentic experiences that can act autonomously on customers’ behalf.
Responsibilities
- Treat the product like it is your business
- Spend time with customers, identify what they are struggling to articulate, and turn those insights into products that feel remarkably simple
- Know what should be built, what should not be built, and what needs to be learned first. Reduce complex systems and emerging AI capabilities into experiences customers immediately understand
- Go beyond adding AI to traditional software. Design products around agents that can reason, take initiative, coordinate work, learn from feedback, and earn the trust to act on a customer’s behalf
- Move fluidly between strategy, prototyping, customer conversations, data analysis, writing, and delivery. Use AI tools to compress the distance between an idea and something customers can experience
- Shape how Bridgeway understands a business, develops strategies, proposes campaigns, coordinates specialized agents, completes work, and earns permission to act more autonomously
- Bring clarity to product reviews, improve how the team makes decisions, and create lightweight systems that increase velocity without introducing unnecessary process
- Build strong relationships across product, design, engineering, legal, marketing, and executive teams while protecting the autonomy and speed required for an incubation-stage product
- Significant experience building and scaling customer-facing software, with a track record of taking products from early discovery through launch, adoption, and iteration
- Hands-on experience building AI products or a demonstrated ability to quickly understand LLMs, agents, memory systems, evaluations, orchestration, and the trade-offs involved in deploying them responsibly
- Ability to define meaningful success metrics, interpret incomplete data, design experiments, and distinguish real customer value from superficial engagement
- Willingness to interview customers, write product copy, build prototypes, inspect product behavior, analyze usage, and work directly with designers and engineers throughout execution
Skills
- Significant experience building and scaling customer-facing software, with a track record of taking products from early discovery through launch, adoption, and iteration
- Hands-on experience building AI products or a demonstrated ability to quickly understand LLMs, agents, memory systems, evaluations, orchestration, and the trade-offs involved in deploying them responsibly
- Ability to define meaningful success metrics, interpret incomplete data, design experiments, and distinguish real customer value from superficial engagement
- Willingness to interview customers, write product copy, build prototypes, inspect product behavior, analyze usage, and work directly with designers and engineers throughout execution
Benefits
- Non-sales roles ... short-term incentives are in the form of the Annual Incentive Plan (AIP).
- Certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Company Overview
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