Note: The job is a remote job and is open to candidates in USA. Delinea is a cybersecurity company focused on securing human and machine identities through its Identity Security Platform. The Principal, Major Event Strategy & Operations will own the flagship customer conference, lead major event strategy and execution, build event measurement and pipeline attribution, and establish a speakers bureau.
Responsibilities
- End-to-end ownership of our flagship customer event — a multi-day owned conference with a nine-to-twelve month runway. Venue sourcing and contracting, attendee journey design, content and agenda, production, and direct management of executive stakeholders and speakers. This is roughly 45% of the role
- Lead strategic planning and delivery for assigned major events. Set each event’s audience, objectives, budget, experience and measures of success. Build integrated plans with sales, demand generation, brand and communications, including promotion and post-event follow-up. Manage delivery against those plans and use results to improve future investment
- Build the event scorecard and pipeline attribution model that this function does not have today, to a standard our finance organization will accept. Own the reporting cadence that tells marketing leadership what $7M of event spend returned, event by event and tier by tier. Your output is what every downstream investment conversation will be argued with
- Build and run a speaker’s bureau for executive and subject matter expert participation across the portfolio. Maintain a speaker roster and CFP calendar, develop abstracts, and coordinate speaker preparation with the communications team
Skills
- Eight or more years in B2B event marketing, with progressive ownership of larger and more complex events
- Direct, end-to-end ownership of a multi-day owned conference — several hundred attendees or more — covering venue, content, production and executive stakeholders. Not a supporting role on someone else's event
- You have built event measurement and pipeline attribution that a finance organization accepted and used. You can describe the model, not just the dashboard
- You have run a speakers bureau or CFP program, including sourcing, preparing and coaching senior executive speakers
- Experience at $5M or greater annual event program scale, across a mix of owned events and third-party sponsorships
- Demonstrated ability to influence senior stakeholders outside your reporting line — sales leadership and executive speakers in particular
- Cybersecurity, identity security, or enterprise infrastructure software background
- Experience running an event series for an acquired brand alongside a parent-company portfolio
- Working fluency in Salesforce campaigns, campaign member status and lead flow
- Global event experience, particularly EMEA
Benefits
- A meaningful bonus program
- Healthcare insurance
- Pension/retirement matching
- Comprehensive life insurance
- An employee assistance program
- Time off plans
- Paid company holidays
- Great career progression
- Remote work arrangement
Company Overview