Note: The job is a remote job and is open to candidates in USA. Hire Hangar Global is a company that connects top talent with vetted employers. The Principal B2B Content Lead will develop high-authority, educational content to support enterprise demand generation and accelerate complex SaaS sales cycles.
Responsibilities
- Create revenue-driven content including enterprise whitepapers, executive guides, and technical solution explainers
- Align content with demand generation programs and measurable pipeline impact
- Work directly with Product and Engineering teams to extract insights and ensure technical depth
- Develop positioning and messaging that resonates with both technical stakeholders and executive buyers
- Build compelling customer proof and case-based storytelling to support sales conversations
- Contribute to category education and thought leadership efforts
Skills
- Experience in Enterprise SaaS or complex technical industries (AI/ML, data, cybersecurity, cloud, developer platforms, analytics)
- Proven success creating content used in enterprise sales cycles or procurement processes
- Experience balancing technical accuracy with executive-level storytelling
- Strong strategic thinking and ability to operate autonomously
- Direct experience collaborating with Product and Engineering teams
- Non-negotiable: Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies. Applications without this background will not be considered
- Experience shaping messaging strategy or positioning frameworks
- Background in supporting category expansion or market education
- Experience producing sales enablement materials for enterprise account teams
Company Overview