Note: The job is a remote job and is open to candidates in USA. KitBash3D is part of a creative ecosystem that provides connected tools, assets, platforms, and communities for digital creators. The Performance Marketing Specialist will own paid acquisition execution, optimization, and measurement across Meta, Google, Microsoft, and shopping channels, while using data, testing, and cross-functional collaboration to improve subscriber acquisition and customer lifetime value.
Responsibilities
- Run the campaigns: Own end-to-end campaign setup, targeting, bidding, creative trafficking, and daily budget pacing across Meta Ads Manager, Google Ads, Microsoft Advertising, and Google Shopping feeds
- Watch the numbers daily: Monitor campaign metrics every day to catch performance anomalies early, optimize pacing, and drive improvements across CAC, ROAS, conversion rate, and customer value
- Partner on creative: Coordinate intake of ad assets, write clear creative briefs, maintain brand standards, and make sure all assets meet platform policies before launching
- Run the tests: Build and execute structured A/B and audience experiments, track results, share key performance learnings and implement changes to optimize future ads
- Maintain the dashboards: Refine and update weekly performance trackers to give leadership clear visibility into spend, acquisition, revenue, ROAS, CAC, CPA, CTR, and Cvr
- Ensure data accuracy: Audit conversion tracking, attribution signals, and data quality in GA4 and PostHog to reconcile channel spend against budgets and ensure decisions rely on trustworthy signals
- Leverage AI daily: Use AI tools like Claude or Gemini as part of your daily workflow to accelerate data analysis, iterate on ad copy, and automate reporting tasks
- Manage cross-functional workflows: Use Asana to manage campaign schedules, testing roadmaps, and cross-functional deliverables with Creative, Web, and Product Marketing teams
Skills
- This position can be remote or hybrid and is open to candidates based in OR, WA, CA, FL, TX, IL, IN, MI, FL, SC, NC, TN
- 4+ years of hands-on experience in performance marketing, paid media, growth marketing, or digital acquisition
- Strong practical expertise managing and optimizing Meta and Google Ads campaigns
- Demonstrated ability to manage paid media budgets and make data-driven decisions about budget allocation
- Strong understanding of performance marketing metrics including CAC, ROAS, LTV, conversion rate, CTR, CPM, CPC, and attribution
- Demonstrated ability to analyze performance data, identify opportunities, and continuously improve results
- Experience developing and executing structured tests across creative, audiences, messaging, offers, landing pages, or channels
- Experience building performance reports or dashboards and communicating results clearly to stakeholders
- Experience using AI tools such as Claude to improve analysis, reporting, automation, or marketing workflows
- Genuine interest in digital art, design, VFX, games, or the future of creative technology
- Strong written and verbal communication skills, particularly the ability to turn data into clear recommendations
- Highly organized and comfortable managing multiple campaigns, tests, and priorities simultaneously. An eye for fine details - must be observant, accurate, and precise
- Highly accountable, you take ownership and follow things through
- Strong cross-departmental collaboration skills; you're comfortable partnering across different teams and organizational levels
- Appetite for startup culture, meaning you're a quick learner, self-starter, and comfortable navigating ambiguity
- Passion for personal development and growth; you get excited about new challenges and solving problems
- Experience with annual subscription acquisition, SaaS, e-commerce, or recurring revenue models
- Hands-on experience with Microsoft Advertising, Google Shopping, and Google Merchant Center
- Familiarity with customer data and marketing automation platforms (such as Ortto) and web analytics tools (such as PostHog, GA4, or Looker Studio)
- Experience marketing to 3D artists, game developers, filmmakers, VFX artists, or digital creators across software, gaming, and digital media ecosystems
Benefits
- Eligible for profit interest units as part of the total compensation package
- 12 company holidays annually
- 2 seasonal companywide breaks annually
- Unlimited PTO
- Paid parental leave
- 401(k) savings plan with generous employer match
- Medical, dental, and vision benefits
- Life insurance and employee assistance program
- $1,000 per year towards professional development
- Opportunities to work remotely from anywhere in the world
- Exclusive employee-only guest speakers
- Bi-weekly team building through Fuzzy Friday
- Opportunities for professional development and career growth
Company Overview