Note: The job is a remote job and is open to candidates in USA. Educate 360 is a family of specialized brands focused on helping individuals and organizations develop skills for today's economy. They are seeking a data-driven Performance Marketing Specialist to execute and optimize digital marketing programs, with a strong emphasis on paid media and email marketing.
Responsibilities
- Manage the day-to-day execution and optimization of paid digital campaigns across Google Ads and other advertising platforms, including paid social
- Build and launch campaigns aligned with established business objectives, budgets, audiences, offers, and marketing strategies
- Monitor campaign pacing and performance, analyze keywords, search terms, audiences, placements, and creative, and implement optimizations to improve results
- Build, QA, schedule, and deploy email campaigns supporting promotions, products, webinars, lead generation, and lifecycle marketing initiatives
- Support email audience segmentation, list management, suppression criteria, campaign tracking, and optimization
- Develop and execute A/B tests across paid media, email, messaging, creative, audiences, offers, and landing page experiences
- Analyze cross-channel performance and translate data into actionable recommendations that improve leads, conversions, revenue, CPA, and ROAS
- Develop and maintain recurring performance reports and dashboards that connect marketing activity to business outcomes
- Maintain campaign tracking standards, including UTMs and conversion tracking, and assist with troubleshooting measurement issues
- Partner with content, creative, SEO, CRO, web, marketing operations, and other teams to coordinate campaigns and improve performance
- Identify opportunities to improve campaign processes, efficiency, scalability, and overall marketing performance
Skills
- 3–5 years of hands-on digital or performance marketing experience
- Demonstrated experience building, managing, and optimizing paid media campaigns, with strong working knowledge of Google Ads
- Experience building and deploying email campaigns within an email service provider, CRM, or marketing automation platform
- Strong understanding of digital marketing metrics including CPA, ROAS, CPC, CTR, conversion rate, lead volume, and revenue
- Experience using web analytics and reporting tools such as Google Analytics
- Strong analytical skills with the ability to interpret performance data and translate findings into actionable recommendations
- Experience with campaign testing and optimization
- Strong attention to detail, organizational skills, and ability to manage multiple campaigns and priorities simultaneously
- Ability to work independently within established strategies while proactively identifying opportunities for improvement
- Experience with Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, or other paid advertising platforms
- Experience with marketing automation, audience segmentation, nurture programs, or lifecycle marketing
- Familiarity with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting platforms
- Experience with conversion rate optimization and landing page testing
- Experience supporting B2B and B2C programs, multiple brands, or multiple product lines
Benefits
- Competitive Paid Time Off (PTO)
- Medical, Dental, and Vision plans
- 100% company-paid Life and Disability insurance
- A generous 401(k) matching program
Company Overview