Note: The job is a remote job and is open to candidates in USA. Powerplay Retail™ is a dynamic company focused on retail and e-commerce solutions. They are seeking a Performance Marketing Specialist responsible for planning, executing, and optimizing digital marketing campaigns that enhance customer acquisition and revenue growth.
Responsibilities
- Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, including Search, Shopping, Display, YouTube, and Performance Max
- Manage paid social advertising campaigns across platforms such as Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, and other emerging channels as appropriate
- Plan, execute, and optimize retail media advertising campaigns across platforms such as Amazon Ads, Walmart Connect, Criteo, Target Roundel, and other retail media networks
- Monitor campaign performance daily and make strategic optimizations to improve Total Advertising Cost of Sales (TACoS), cost per acquisition (CPA), click-through rate (CTR), conversion rate (CVR), and overall marketing efficiency
- Communicate campaign performance to clients, providing actionable insights and recommendations for improvement
- Collaborate with internal teams (creative, analytics, and account management) to develop comprehensive strategies and execute campaigns
- Provide in-depth reporting on campaign performance, highlighting key trends, challenges, and opportunities
- Share regular reports on key performance metrics with clients, ensuring clear communication on campaign outcomes
- Stay up-to-date on advertising features, best practices, AI enhancements and industry trends
- Other duties as assigned
Skills
- 2+ years of experience in Paid Advertising or digital marketing
- Excellent written and verbal communication skills
- Proficient with Microsoft Office Suite
- Strong knowledge of Amazon Advertising platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), Google Ads, Meta Ads Manager or other paid social platforms
- Experience in data analysis and campaign optimization to improve performance
- Excellent written and verbal communication skills for client-facing interactions and internal team collaboration
- Proven ability to think strategically while managing day-to-day execution of campaigns
- Strong organizational skills and ability to manage multiple projects simultaneously
- Ability to work independently, solve complex problems, and work collaboratively in a fast-paced environment
- Bachelor's degree in Marketing, Advertising, Communications or related field preferred OR equivalent experience
- Hands-on campaign management experience, strongly preferred
- Experience using tools like Amazon Advertising Console, Amazon Attribution, Google Analytics, or other performance tracking tools is a plus
- Hybrid out of Mendota Heights, MN preferred, will consider fully remote
Benefits
- 401k with a non-elective 3% contribution from Powerplay
- 75% of monthly insurance premiums paid for by Powerplay
- 9 paid holidays, plus week off between Christmas and New Year’s
- 15 days PTO upon hire
- Flexible work environment
- Cell phone reimbursement
- Frequent food trucks, when in season
- Stocked refrigerators
- Happy hours, company outings, volunteer events
- Opportunities to learn and grow in your career!
Company Overview