Note: The job is a remote job and is open to candidates in USA. LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. The Performance Marketing Manager will own paid acquisition across major advertising platforms, optimize conversion and lifecycle performance, build retention automations, and use analytics to scale growth while maintaining healthcare and platform compliance.
Responsibilities
- Manage and scale paid budgets efficiently
- Optimize CAC, ROAS, CVR, AOV, and LTV
- Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels
- Adjust bidding strategies and campaign structure based on data
- Identify scaling opportunities without increasing risk exposure
- Improve and test multiple funnels
- Recommend landing page structure improvements
- Suggest pricing tests, bundling experiments, and offer adjustments
- Propose creative test variations to the Creative Director
- Improve checkout and subscription flow performance
- Ensure campaigns comply with platform ad policies (Google, Meta, etc.)
- Understand regulated marketing limitations (medical claims, disclaimers)
- Partner with internal stakeholders to prevent account flags or shutdown risk
- Maintain a risk-aware scaling strategy
- SMS automation
- Email automation
- Abandoned cart flows
- Post-purchase sequences
- Subscription retention campaigns
- Win-back flows
- Build reporting dashboards
- Monitor CAC, ROAS, CVR, AOV, and LTV
- Understand subscription economics (LTV > CAC model)
- Improve attribution clarity across channels
- Inform budget allocation decisions using data
Skills
- 5+ years in performance or growth marketing
- Strong hands-on experience with:
- Google Ads (Search, Performance Max, YouTube)
- Meta Ads (Facebook / Instagram)
- Reddit Ads
- Tiktok Ads
- Microsoft Ads (Bing)
- App Lovin
- Ad Roll
- Strong CRO mindset
- Experience building SMS + email lifecycle automations
- Comfortable operating in a startup environment with ownership
- Please submit your application in English
- This position is open to candidates based in approved locations, depending on the role and business needs
- This role requires professional-level English communication and availability to work U.S. business hours
- Experience in telehealth, healthcare, or regulated products preferred
- Experience with subscription-based businesses strongly preferred
Benefits
- Remote-first, globally distributed team
- Early-stage growth opportunity
- Direct impact on company revenue
- Real ownership of strategy and execution
- High visibility with leadership
- Opportunity to shape the marketing foundation of a Telehealth brand
Company Overview