Note: The job is a remote job and is open to candidates in USA. Optery is hiring a Performance Marketing Manager to own paid acquisition across multiple channels for its consumer and business audiences. The role plans and optimizes campaigns against acquisition and revenue targets, helps lead affiliate partnerships, and uses performance data to guide testing and budget allocation.
Responsibilities
- Own day-to-day management of paid campaigns across Google (Search, Performance Max, YouTube), Meta, Reddit, TikTok, and other channels, from setup and targeting to bidding and budget pacing
- Run B2C acquisition for our consumer subscriptions and B2B demand generation for Optery for Business
- Build and run a steady testing roadmap across audiences, creative, offers, landing pages, and bidding strategies
- Brief and iterate on ad creative with designers and creators, including UGC-style video for social channels
- Allocate budget across channels based on acquisition cost, payback, and incrementality, not just platform-reported results
- Own tracking and attribution hygiene with our analytics team: pixels, conversion APIs, UTMs, and offline conversion imports
- Help lead affiliate partnerships: recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance
- Report on channel performance weekly, and turn results into clear recommendations for the next test or budget shift
- Scout and pilot new channels (for example, connected TV, podcasts, app networks, or LinkedIn) when the math supports it
Skills
- 5+ years of hands-on experience running paid acquisition across several channels, ideally including search plus at least one social platform (for example, Google Ads, Meta Ads Manager, Reddit Ads, TikTok Ads Manager)
- A performance mindset: you think in acquisition cost, conversion rate, payback, and lifetime value, and you can explain why a campaign worked
- Comfort with analytics and attribution tools (for example, GA4, Amplitude, Looker Studio)
- A creative eye: you know what makes a scroll-stopping ad on each platform and can write a sharp brief
- Some exposure to affiliate or partner marketing and the platforms behind it (for example, PartnerStack, Impact, or similar)
- Organized and self-directed in a remote team, able to manage many campaigns and partner conversations without dropping threads
- Experience with consumer subscriptions, B2B demand generation, or privacy and security products
Benefits
- Great health, dental, and vision insurance
- 401k program with employer match
- Paid time off policy
- Bonus
- Fully remote work; this position is based in the United States and requires regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones
Company Overview