Note: The job is a remote job and is open to candidates in USA. Robert Half is recruiting for an unnamed financial services organization specializing in lending and financing solutions for small businesses and entrepreneurs. The Performance Marketing Manager will lead and scale digital customer acquisition, manage paid media campaigns, optimize the acquisition funnel, and help build an in-house marketing function.
Responsibilities
- Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other paid digital channels , with a focus on qualified lead generation and customer acquisition
- Manage and scale paid media budgets while optimizing customer acquisition costs (CAC), conversion rates, and overall campaign efficiency
- Take ownership of advertising accounts, campaign structure, audience targeting, keyword strategies, bidding, and ongoing performance optimization
- Evaluate existing acquisition strategies, identify growth opportunities, and support the transition of paid media management from external agencies to an in-house function
- Lead A/B testing initiatives across advertising creatives, landing pages, messaging, and audience segments to improve campaign performance
- Analyze the full customer acquisition funnel, from initial lead generation through application completion and customer conversion
- Monitor and optimize key performance indicators, including customer acquisition cost, cost per acquisition, conversion rates, lead quality, and return on advertising investment
- Leverage customer and campaign data to identify conversion bottlenecks, improve targeting, and maximize acquisition efficiency
- Develop performance dashboards, reporting frameworks, and actionable insights to inform marketing strategy and budget allocation
- Collaborate with product, technology, analytics, and risk teams to align marketing efforts with customer qualification criteria and business objectives
- Utilize marketing automation, CRM platforms, and analytics tools to improve lead tracking, attribution, and conversion performance
- Partner with technical teams to support conversion tracking, event-based analytics, webhooks, and data integrations across the marketing funnel
- Identify opportunities to enhance lead nurturing sequences, customer journeys, and automated marketing workflows
- Support SEO initiatives and explore additional organic and paid acquisition opportunities to diversify lead generation
- Continuously test new strategies, technologies, and marketing channels to drive sustainable growth
- Partner closely with executive leadership to develop and execute scalable customer acquisition strategies
- Translate performance data into actionable recommendations that improve marketing efficiency and profitability
- Establish processes, reporting standards, and best practices to support a growing in-house performance marketing function
- Contribute to future product launches, market expansion initiatives, and the long-term development of the marketing department
Skills
- Proven experience in performance marketing, paid media, growth marketing, or digital customer acquisition , with a strong emphasis on hands-on campaign management
- Advanced proficiency in Google Ads and Meta Ads , including campaign setup, optimization, targeting, bidding strategies, and performance analysis
- Demonstrated success managing and scaling paid advertising budgets while improving acquisition costs and conversion performance
- Strong understanding of full-funnel marketing, lead generation, conversion rate optimization (CRO), attribution, and marketing analytics
- Experience with CRM and marketing automation platforms such as HubSpot or similar technologies
- Familiarity with conversion tracking, event-based analytics, webhooks, and marketing technology integrations
- Working knowledge of SEO, lead nurturing, and additional digital acquisition strategies
- Strong analytical capabilities with the ability to interpret complex data and translate insights into measurable performance improvements
- Experience collaborating with cross-functional teams, including product, engineering, analytics, and senior leadership
- Hands-On & Execution-Focused: Comfortable personally managing campaigns, analyzing performance, and implementing optimizations rather than solely overseeing external partners
- Analytical & Results-Driven: Passionate about leveraging data to improve customer acquisition efficiency, conversion rates, and overall marketing performance
- Entrepreneurial & Resourceful: Thrives in a fast-paced, high-growth environment where initiative, adaptability, and ownership are highly valued
- Strategic Thinker: Able to balance day-to-day campaign execution with long-term growth planning
- Collaborative & Proactive: Works effectively across departments and communicates performance insights and recommendations to stakeholders
- Growth-Oriented: Motivated by continuous improvement, measurable results, and the opportunity to help build and scale a marketing function
- Financial services, fintech, lending, or related industry experience is strongly preferred
Benefits
- Take ownership of a critical customer acquisition function within a rapidly expanding financial services organization.
- Work directly with executive leadership and play a meaningful role in shaping marketing strategy.
- Manage and scale significant paid media investments with the resources and support needed to drive results.
- Help establish and grow an in-house performance marketing function, with the potential for future team leadership.
- Contribute to new product launches and broader domestic and international growth initiatives.
- Join an entrepreneurial, performance-driven environment that values innovation, accountability, and professional growth.
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