Note: The job is a remote job and is open to candidates in USA. Silverfort is an identity security company focused on protecting identities and access across on-premises and cloud environments. The Performance Marketing Manager will own paid media strategy and execution across core digital channels, support ABM advertising, direct agency execution, and optimize campaigns, budgets, creative, and reporting to improve performance and ROI.
Responsibilities
- Own and execute paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and ChatGPT
- Support ABM ad campaign management in partnership with the ABM team
- Direct the ad agency's day-to-day execution, ensuring campaigns align to goals and timelines
- Lead channel-specific creative strategy, briefing and guiding creative direction by platform to improve ad performance
- Manage budget allocation and pacing across channels
- Analyze campaign performance and optimize based on data, testing new formats and audiences to improve ROI
- Use AI tools to automate reporting, speed up campaign analysis, and get more done across day-to-day workflows
- Partner with MOPS, PMM, and ABM stakeholders to align paid media with broader demand gen priorities
Skills
- 4+ years of hands-on paid media experience across major ad platforms (Google, Meta, LinkedIn required; YouTube/Reddit/ChatGPT a plus)
- Experience directing or managing an external agency
- Strong understanding of creative strategy and how it differs by channel
- Analytical mindset, comfortable owning budget and performance metrics
- Ability to leverage AI tools to automate tasks, run analysis, and streamline paid media reporting
- Bonus: familiarity with marketing automation or CRM/ABM platforms (Salesforce, HubSpot, 6sense, Demandbase)
- B2B marketing experience preferred, cybersecurity/Identity Security a plus
- ABM experience a plus, not required
Benefits
- Remote work arrangement
Company Overview