Note: The job is a remote job and is open to candidates in USA. Gakku is an AI-native learning company creating more effective, interactive, and personalized learning experiences for the global market. The Performance Marketing Creative Strategist will own the end-to-end creative process for paid social campaigns, developing and optimizing short-form video ads through data-driven experimentation, storytelling, and collaboration with creators and production partners.
Responsibilities
- Own Gakku's end-to-end social advertising creative process, from ideation and scripting to talent sourcing, production coordination, editing direction, and final delivery
- Develop high-performing paid social ads through compelling copywriting, creative storytelling, and strong visual execution
- Manage relationships with external agencies, creators, actors, and video editors to ensure efficient workflows and high-quality deliverables
- Analyze creative performance using data-driven frameworks and continuously optimize messaging, hooks, visuals, and overall ad effectiveness
- Identify winning creative patterns, scalable formats, and best practices to contribute to Gakku's advertising playbook and improve ROAS
- Stay up to date with social media trends, platform best practices, and emerging creative formats to keep campaigns fresh and competitive
Skills
- 2+ years of full-time experience in performance marketing, creative strategy, or growth marketing for consumer apps or at a marketing agency
- Experience marketing B2C mobile or web applications, such as productivity, education, language learning, marketplace, or subscription-based products
- Proven experience creating and optimizing paid social advertising creatives across platforms such as Meta, TikTok, and YouTube
- Strong analytical mindset with the ability to interpret performance data and translate insights into creative improvements
- Excellent project management and communication skills, with experience coordinating cross-functional teams and external partners
- Hands-on experience filming, editing, or producing high-quality video content is a strong plus
- Previous experience in management consulting or strategy & operations is a plus
Benefits
- Fully remote (U.S. only)
- Full-time (40 hours/week) with flexible working hours, to be finalized with the hiring manager
- W-2 full-time employee with a comprehensive benefits package
Company Overview