Note: The job is a remote job and is open to candidates in USA. Headlight is a growth marketing agency that helps consumer products scale through performance advertising, creative, and analytics services. The Performance Marketing Analyst will manage and optimize paid media campaigns across multiple platforms, analyze performance data, conduct testing, collaborate with clients and creative teams, and improve campaign results.
Responsibilities
- Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase
- Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others
- Conduct audience segmentation, creative testing, and constant experimentation to drive performance improvements
- Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals
- Collaborate and communicate directly with the client’s team- taking performance reports, implementing insights to communicate the “why” things are happening, and what the next steps are
- Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy
- Stay updated on the latest trends, tools, and strategies in paid media and digital marketing
- Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines
Skills
- 1-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads
- A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a T-shaped marketer
- Proficiency in tools like Google Ads, Meta Business Manager, and Google Analytics
- Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions
- Practical measurement knowledge: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals
- Exceptional organizational skills, with the ability to manage multiple projects and deadlines
- Strong communication skills in English - both written and verbal - to be able to explain performance changes and next steps in plain language to clients
- Experience working in an agency environment or managing multiple clients simultaneously
- Interest in AI tools and/or creative endeavors
- Experience marketing apps
- Experience operating with annual media budgets of $10M+
Benefits
- Fully remote work environment
- 401(k)
- Unlimited PTO
- Pays 100% Health, Vision & Dental Insurance for US Employees
- Pays 100% Health, Vision & Dental Insurance for Canada-based Employees
- Opportunities to travel
- Work anywhere! — We are a 100% remote company (even prior to COVID)
Company Overview