Note: The job is a remote job and is open to candidates in USA. SecurePII is a cloud-native SaaS security and compliance platform that protects sensitive information in voice conversations. The Performance Marketer will execute partner-facing and end-customer demand-generation campaigns, administer marketing tools, and manage paid, organic, outbound, and ABM programs. The role will also coordinate lead handoff and report funnel performance across MQLs, SQLs, and pipeline.
Responsibilities
- Build and run partner facing campaigns, paid and organic, tailored to each tier: co-sell content for Cisco/Genesys, resale enablement for VARs, white-label enablement for service providers
- Keep partner battle cards, one-pagers and marketplace listings current, and build the follow-up sequence that turns partner and conference conversations into registered opportunities
- Build and run direct end-customer campaigns (LinkedIn, email, gated content) that get compliance and security buyers to the point of asking their partner for SecureCall
- Produce case studies and gated content that drive inbound capture, and route it back to the right partner
- HubSpot: own and operate the instance end to end, contacts, lists, sequences, workflows, lead scoring and pipeline reporting
- SlateCX: administer as the primary lead-scoring and conversion layer on top of HubSpot for ABM target accounts and re-engagement sequences
- LinkedIn Campaign Manager and Sales Navigator: build and run account-based paid campaigns against a pre-allocated campaign budget, separate from your retainer
- Secondary tools as needed: Reddit Ads, Google Analytics, and enrichment tools such as ZoomInfo or BuiltWith
- Coordinate lead handoff and MQL/SQL criteria with Sales and the Global Sales Operations Manager. Zoho CRM and any HubSpot-to-Zoho integration is owned entirely by Sales Operations
- Report funnel performance weekly on spend and MQLs, monthly on MQL/SQL/pipeline with Sales, and quarterly in a business review with revised targets
Skills
- 3+ years of hands-on B2B SaaS demand generation or performance marketing experience
- Direct, campaign and operations level HubSpot experience: build a sequence, set up a workflow, configure lead scoring, read a pipeline attribution report without support
- Experience running paid LinkedIn campaigns (Campaign Manager, Sales Navigator, account-based targeting) with measurable pipeline attribution; Reddit experience is a plus
- Comfort defining and negotiating MQL/SQL criteria directly with a sales counterpart, and reporting funnel metrics to management
- Demonstrated ability to build and run campaigns independently, without an agency or supporting team
- Experience marketing into or through Cisco, Genesys, or a comparable UCaaS/CCaaS ecosystem, plus exposure to service-provider (white-label, multi-tenant) go-to-market models
- Background in cybersecurity, compliance technology, contact centre technology, or enterprise SaaS infrastructure
Benefits
- Fully remote role with flexible working arrangements.
- Direct access to leadership and sales, and the chance to shape how this function scales as SecurePII grows.
- Separate pre-allocated campaign budget for LinkedIn Campaign Manager and Sales Navigator, apart from the retainer.
Company Overview